Global Retail Marketing Manager

Job Summary

This isn’t your average retail marketing job. This is your chance to join the most innovative, disruptive, and rider-obsessed cycling brand on the planet.

At Specialized, we don’t just sell bikes—we shape the future of cycling. As our Global Retail Marketing Manager, you’ll help bring our passion for performance, design, and innovation to life at every retail touchpoint—whether it’s the local bike shop or a global brand experience event.

You’ll join a team of relentless doers, boundary-pushers, and true believers who routinely pull off the impossible—all in the name of getting more people on bikes and more joy in every ride. If you’re ready to lead bold, global marketing initiatives that turn heads, move product, and inspire riders around the world—let’s ride.

Key Responsibilities

• Strategic Planning: Develop and execute comprehensive retail marketing strategies that align with overall business objectives and brand positioning.
• Campaign Management: Lead worldwide teams to deliver best in class in-store (physical and digital) marketing and retail space design, live demo, media event spaces and category product showcases
• Collaboration: Work cross-functionally with sales, product development, and creative teams to ensure marketing strategies are effectively implemented.
• Relationships: Build and maintain strong relationships with key retail partners to support merchandising initiatives and promotional activities.
• Training & Support: Develop compelling and engaging product storytelling vision and strategies that drive impact for critical brand and product priorities. Translate product attributes and brand into compelling marketing stories.
• Brand Advocacy: Act as a brand ambassador for Specialized, ensuring that all marketing efforts reflect the company’s mission and values.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 4 years of experience in retail marketing within the consumer goods or sports industry.
• Experience in digital marketing platforms, with strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proven track record of developing successful marketing strategies and campaigns at a global level.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with diverse teams and stakeholders.
• Deep understanding of retail operations and partnership dynamics.
• Passion for cycling and an understanding of the customer base.
  
  

In Office Policy

• Based in Morgan Hill, CA. in office 3 days per week. (Tues, Wed, Thursday)
  
  

Travel Requirements

• The position involves 2-4 domestic or international trips per year for market visits, events, meetings, and other related business needs.
  
  

PAY

Below is a summary of compensation elements for this role at the company if based in the following locations:

California Base Pay Range: ($55,228 - $90,126 )

• At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location.
  
  

Benefits

Along with competitive pay, as a full-time teammate you are eligible for the following benefits beginning 30 days from date of hire. Benefits include:

• Along with competitive pay, as a full-time teammate you are eligible for the following benefits beginning 30 days from date of hire. Benefits include:
• PPO, EPO, HMO Kaiser and HDHP competitive Healthcare benefit plans offered (which include coverage for acupuncture and physical therapy)
• Dental and Vision plan
• Health Savings Account with a company paid HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA
• 401(k) Matching up to $5,000 plus company paid retirement plan fees
• Profit Sharing Plan
• Company paid Basic Life, AD&D, short-term and long-term disability insurance
• Employee Assistance program
• Sick, Vacation and Paid Holidays
• Employee discounts and perk program
• Parental Leave
• Specialized bike for new baby
• Education and events reimbursement
  
  

 For additional information on benefits and perks, please visit: https://benefits.specialized.com

We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!

See what we are up to on LinkedIn, Instagram, and most importantly, our #DogsofSpecialized.