Social Media Manager

Company Description

Spear Education, the leading provider of advanced dental education and practice management solutions, is seeking a highly creative and results-driven Social Media Manager to lead our organic and paid social strategies. This role is responsible for developing, executing, and optimizing content and campaigns across all major platforms to build brand awareness, drive engagement, and generate leads.

Job Description

🎯 We’re Hiring: Social Media Manager at Spear Education! 🎯

Are you passionate about building brands and driving engagement through strategic social media? Spear Education — the leader in dental education and practice management solutions — is looking for a hands-on, results-focused Social Media Manager to own and elevate our organic and paid social presence.

In this Scottsdale-based hybrid role, you’ll develop and execute full-funnel strategies that reach our key audiences, manage paid budgets, lead employee advocacy programs, and bring Spear’s brand voice to life across platforms like LinkedIn, Facebook, Instagram, YouTube, and beyond.

You'll be a key partner to our Brand and Growth Marketing teams — helping drive awareness, engagement, and qualified leads — and you’ll have the opportunity to collaborate closely with our world-class faculty, speakers, and dental industry influencers.

🔎 What You'll Do:

• Design and execute a comprehensive, audience-first social media strategy, balancing brand awareness, community engagement, and lead generation.
• Create and manage both organic content and paid ad campaigns — including audience targeting, budget management, A/B testing, and performance analysis.
• Develop a real-time content calendar and collaborate with designers, videographers, and event marketers to produce thumb-stopping content.
• Launch and oversee an employee advocacy program and influencer/ambassador initiatives to expand Spear’s social reach authentically.
• Track and report on performance metrics — including engagement, conversion rates, and ROI — and recommend optimizations.
• Play an active role in Spear’s public relations strategy — writing, pitching, and posting to amplify brand visibility.
• Engage with the community, responding to comments and inquiries in a timely, brand-right way.
• Attend events to capture content, which may include some weekends or evenings.

Qualifications

🎓 What You Bring:

• 5 years of experience leading organic and paid social media efforts, ideally across multiple platforms (LinkedIn, Facebook, Instagram, TikTok, YouTube, Reddit, Twitter/X).
• Strong copywriting and content development skills — you know how to write for brand voice and audience intent.
• Working knowledge of SEO, customer journey mapping, and lead generation best practices.
• Experience managing budgets, executing social ad campaigns, and interpreting analytics to drive insights.
• Confidence representing the brand both online and in-person — including working events on our Scottsdale campus.
• Proactive, collaborative, detail-oriented, and highly creative.
• Bonus: Experience in the dental, healthcare, or education industries is a plus (but not required).

🎯 Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proficiency in social media scheduling/management tools (e.g.,Sprout, HubSpot and HootSuite) and analytics platforms.
• Demonstrated success leading integrated social media campaigns tied to measurable business results.

📍 Location: Hybrid - based out of our Scottsdale, AZ office.  This role requires some weekends and evenings in order to support our on-campus events.

Additional Information

What Spear Offers

As the leader in our industry, we rely on the creativity and expertise of our people to deliver the best for our clients. In return, we invest in our employees by offering a diverse suite of benefits. We believe in offering choice and flexibility to keep our employees and their families healthy and happy today forward.

• Great Work/Life Balance - Unlimited time off program along with paid time off for volunteering to help support a healthy work life balance for all employees!
• Comprehensive Health & Wellness Benefits - Medical (including your pets!), Dental, & Vision benefits and a 401k with a generous match. We also offer Maternity & Paternity Leave.  Additional benefits include Mental Health Day, and a complimentary annual subscription to the Calm app, empowering employees with mindfulness, meditation, and stress management tools.
• Company Sponsored Events - Think costume contests, annual Wellness Day, May the 4th be with you, Friday afternoon "Get Giphy With It", team builders, and 5k’s!
• Career Development Pathways - Career development through continuous coaching, training, and on the job learning along with an annual review process.
• Employee Recognition - We celebrate one another's efforts and accomplishments by using Nectar, our employee recognition platform. Employees are recognized and rewarded with points that can be redeemed for swag or gift cards in the Rewards Mall!
• DE&I - We care about each other and have our Spear Collective groups to support this to ensure everyone feels a strong sense of belonging.
• Transparent Communication - We believe in a collaborative and trustworthy workplace with monthly Company Wide All Hands Meetings and weekly 1:1's. We also send out weekly Office Vibe surveys to all employees for insights and feedback - we listen so we can make positive changes!

Spear Education deeply values diversity and what it brings to our communities and our organization. 

Everyone is welcomed here, regardless of how you look, your physical abilities, where you come from, when you were born, what you believe in, how you identify, who you love, how you think, and whether or not you have served.

We seek to create a culture where each person feels heard, supported and engaged in a positive, empathetic way. 

We are allies in, and advocates for, our shared humanity.

All your information will be kept confidential according to EEO guidelines.