Public Relations Manager

Public Relations Manager

Department: Adoption

Classification: Full time, Exempt

Job relationship: Reports to Executive Director (ED), works side by side with Volunteer Program Manager and ED for event planning and execution.

Work Hours: 40 hours typically Monday through Friday; however, this position does have varying working days and hours depending on the needs. During event season, Tuesday – Saturday.

Position Summary: The Public Relations Manager will support the ED in all aspects of public relations, marketing, and community outreach.

Essential Duties and Functions

·       Develops strategic and annual community engagement plans in collaboration with the ED

·       Establishes realistic project plans, timelines, milestones, and success indicators for community engagement activities

·       Creates custom content designed to boost the SPCA’s community engagement and overall image.

·       Develops engaging visual and audio content to further the agenda of community engagement as it pertains to the SPCA of Brevard

·       Works with ED for fundraising and donor engagement

·       Maintains adoption center and doggie daycare websites

·       Community Outreach:

o  Coordinate the development and implementation of community outreach activities that ensure high visibilities, brand recognition, and regular exposure of the SPCA of Brevard in the community.

o  Ensure that the SPCA of Brevard is represented in a professional manner to the public at all times.

·       Responsible for all aspects of the SPCA of Brevard merchandise sales both online and at the stores (adoption center and thrift stores when requested)

o   T-shirt ordering/folding, inventory, sales

·       Responsible for updating photos and videos of shelter pets for Shelterluv and social media

·       Responsible for creating copy/content for social media as well as email marketing

·       Assist with the copying and distribution of event fliers and maintaining inventory for SPCA brochures, swag, etc.

·       Assist with event management to include:

o  Main contact for community event requests

o  Outreach to sponsors and donors

o  Creating auction/raffle baskets

o  Setup and attendance at events

·       Responsible to be the main contact for all media

o  Must be comfortable being on television, radio, and on stage

·       Other duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty in a satisfactory manner. The requirements listed below are representative of the knowledge, skill, and/or ability required.

·       High School diploma, Bachelor’s degree preferred.

·       1-3 years of community engagement or public relations experience

Knowledge and Skills

·       Strong organizational skills and attention to detail

·       Ability to motivate and inspire people

·       Knowledge of (or ability to learn) current animal welfare issues

·       Strong interpersonal skills

·       Ability to prepare detailed and correct written work

·       Strong customer service skills

·       Ability to use judgement and discretion

·       Working knowledge of Canva, Squarespace, and Mail Chimp

·       Proficient knowledge of social media platforms

·       Ability to learn fundraising software (currently Network for Good and Fundraise Up)

·       Must have compassion and concern for both animals and people

Working Environment/Conditions

·       Indoors in air-conditioned/heated office, outdoors at shelter, or on-location for various activities

·       Equipment use includes use of PC, smart phone, laser printer, copy machine, and telephone

Mental Demands

Must have the ability to multi task, prioritize and occasionally handle high levels of stress. Position requires excellent organizational skills, as well as high level of accuracy and attention to detail. Must be dependable and have proven ability to meet deadlines. Self-starter with ability to work independently and follow detailed instructions without need of constant support.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with perform essential functions.

The employee is occasionally required to stand, walk, sit, stoop, kneel, or crouch. The employee may have to lift and/or move up to 35 pounds and occasionally lift and/or move up to 50 pounds. While performing the duties of this job, this position may be exposed to animal odors or airborne particles when at the animal shelter and clinic.

Required professional licensing or certifications

• Valid State Driver’s License