Marketing Manager

Marketing Manager Job Summary:

Sparks Group is partnering with a Dallas-based cybersecurity organization to hire a Marketing Manager for a full-time, onsite position (minimum three days per week). This role is highly hands-on and centered on building and scaling demand generation efforts. The ideal candidate brings a strong command of multi-channel growth marketing, sales enablement practices, and full-funnel performance strategies—particularly within cybersecurity, business risk, or related professional services. The Marketing Manager will be instrumental in accelerating pipeline growth, strengthening brand presence, and executing innovative digital marketing initiatives. This person will also oversee campaign development, corporate messaging, and digital channel execution, including the company website and social media platforms.

Marketing Manager Responsibilities:

• Develop and lead growth marketing programs with an emphasis on demand generation, ensuring messaging frameworks and creative concepts clearly support business objectives.
• Drive brand positioning strategies and maintain consistent communication across key industries and target audiences.
• Build segmentation plans, buyer profiles, and customized content for distinct customer groups.
• Stay current on global cybersecurity developments and emerging threats to craft relevant narratives that reflect OakTruss Group’s viewpoints and solutions.
• Oversee full lifecycle campaign execution by coordinating with operations, creative teams, and analytics to ensure timely, high-quality launches.
• Produce sales enablement resources—including presentations, one-sheets, and competitive comparison tools.
• Organize marketing event logistics such as booth coordination, materials, vendor interactions, and lead capture processes.
• Plan and facilitate virtual programming including webinars, demos, and educational sessions.
• Identify and recommend partnership opportunities with external vendors and technology firms to enhance co-marketing efforts.
• Manage budgeting cycles, quarterly planning, and ongoing process improvements for growth-focused initiatives.
• Collaborate with internal experts to produce thought leadership content aligned to industry topics and customer needs.
• Direct organic and paid digital initiatives aimed at executive-level, security, and risk-oriented audiences; develop social media strategies, content calendars, and KPI tracking.
• Adapt cybersecurity messaging for both global reach and local impact, especially within the Dallas–Fort Worth market.
• Execute paid demand generation plans across platforms such as LinkedIn and Google to consistently drive qualified pipeline and revenue.
• Serve as a strategic partner to senior leadership, ensuring marketing programs support sales goals and organizational priorities.
• Lead CRM reporting, campaign analysis, and optimization efforts to improve ROI and uncover new growth opportunities.
• Partner with finance, delivery, and sales teams to maintain alignment and ensure unified execution across the business.

Marketing Manager Qualifications:

• 7 years of B2B marketing experience with a strong foundation in demand generation and digital marketing strategy.
• Solid understanding of cybersecurity, professional services, or B2B technology markets.
• Experience supporting or marketing for professional services organizations.
• Mastery of full-funnel growth tactics, account-based marketing, and data-driven campaign execution.
• Advanced knowledge of marketing/sales tech platforms including HubSpot, Salesforce, Google Analytics, SEMrush, LinkedIn Ads Manager, and Sales Navigator.
• Proven ability to manage marketing budgets and improve performance based on pipeline metrics and ROI.
• Exceptional written and verbal communication skills with confidence presenting to leadership teams.
• Background leading brand development or corporate identity initiatives.
• Strong problem-solving skills with the ability to propose new strategies and influence senior stakeholders.
• Highly organized with the ability to manage competing priorities and multiple simultaneous projects.
• Experience collaborating with agencies, contractors, and external service providers.