What are the responsibilities and job description for the Director, Data Technology & Platform Solutions position at Spark Foundry?
Company Description
Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.
Overview
The Director, Technology & Data Platforms is a senior, client‑facing technical and strategic leader within the Global Data Technology, Platforms & Governance function of the Data & Analytics organization. This role defines and scales data, identity, and platform strategies across markets, ensuring consistent global standards while enabling local execution.
The Director leads the design and delivery of scalable data and identity solutions that support audience strategy, campaign activation, optimization, and analytics across the media lifecycle. As a senior advisor to clients and internal stakeholders, the Director drives complex ad tech and mar tech integrations and partners closely with Strategy, Activation, Operations, and Engineering teams across regions.
This role combines deep technical expertise with client and people leadership, educating stakeholders on the evolving data ecosystem (including clean rooms, CDPs, identity, and advanced measurement) and translating innovation into measurable business impact through insights, frameworks, and platform partnerships.
Responsibilities
Minimum Qualifications:
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $135,375- $207,424 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/14/2026.
All your information will be kept confidential according to EEO guidelines.
26-6776
Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.
Overview
The Director, Technology & Data Platforms is a senior, client‑facing technical and strategic leader within the Global Data Technology, Platforms & Governance function of the Data & Analytics organization. This role defines and scales data, identity, and platform strategies across markets, ensuring consistent global standards while enabling local execution.
The Director leads the design and delivery of scalable data and identity solutions that support audience strategy, campaign activation, optimization, and analytics across the media lifecycle. As a senior advisor to clients and internal stakeholders, the Director drives complex ad tech and mar tech integrations and partners closely with Strategy, Activation, Operations, and Engineering teams across regions.
This role combines deep technical expertise with client and people leadership, educating stakeholders on the evolving data ecosystem (including clean rooms, CDPs, identity, and advanced measurement) and translating innovation into measurable business impact through insights, frameworks, and platform partnerships.
Responsibilities
- Architecture Leadership, Business Rules & Solution Strategy
- Own and evolve multi‑marketimplementation patterns aligned to global business rules, data architecture,and governance standards.
- Define and lead solution strategyacross data ingestion, transformation, harmonization, identity enablement, anddownstream activation and analytics.
- Set technical direction forplatform interoperability and audience activation frameworks across DSPs, CDPs,clean rooms, and identity providers.
- Provide senior guidance onarchitectural trade‑offs,balancing speed, scalability, privacy, and long‑termsustainability.
- Establish success metrics andadoption KPIs for data, identity, and onboarding solutions across markets.
- Technical Leadership, Enablement & Automation at Scale
- Set engineering and automationstrategy to improve reliability, reduce manual effort, and accelerate deliveryacross clients and markets.
- Guide best practices forpipelines, orchestration, CI/CD, monitoring, and testing to ensure production‑readysolutions.
- Review and validate technicaldesigns, patterns, and delivery approaches; remove blockers and elevate overalltechnical quality.
- Champion reusable components,standardized workflows, and documentation to scale repeatable solutionsglobally.
- Maintain sufficient hands‑ontechnical fluency (Python, SQL, modern data platforms) to credibly lead designreviews and senior vendor/platform discussions.
- Platform Operations, Data Quality & Governance Ownership
- Own the end‑to‑endhealth of data and platform flows across markets, ensuring accuracy,timeliness, completeness, and explainability.
- Lead cross‑functionalresolution of complex data challenges, including match rates, discrepancies,missing identifiers, API limitations, and misconfigurations.
- Define, enforce, and evolvegovernance standards for data connectivity, identity usage, privacy‑safeactivation, and platform integrations.
- Establish operational playbooks,QA frameworks, and escalation paths to ensure consistent execution globally.
- Proactively identify compliance,privacy, and quality risks and partner with leadership to mitigate them.
- Client Leadership, Delivery Accountability & BusinessImpact
- Own senior client relationshipsfor data, identity, and platform enablement across assigned accounts andmarkets.
- Translate client businessobjectives into multi‑quarterdata and technology roadmaps aligned to global standards.
- Share insights, results, andrecommendations to influence client strategy, media effectiveness, and businessoutcomes.
- Effectively articulate vision,roadmap, and value to sophisticated, experienced digital stakeholders.
- Actively participate in clientdecision‑makingas a trusted strategic advisor, owning data‑ andtechnology‑relatedbusiness decisions with appropriate leadership input.
- Lead advanced audience enablement,onboarding, activation, optimization, and testing strategies to drivemeasurable performance improvement.
- Maintain accountability fordelivery outcomes including scope, quality, timelines, and stakeholderalignment in fast‑paced,client‑drivenenvironments.
- People Leadership, Cross‑Functional Partnership & Capability Growth
- Accountable for AssociateDirector, Manager, and Associate‑level deliverables across markets;ensure prioritization, quality, and timely execution.
- Manage, mentor, and develop teammembers; set clear expectations and build scalable technical and strategiccapability.
- Own onboarding, team readiness,and the establishment of consistent global operating rhythms and ways ofworking.
- Inspire innovation,experimentation, and continuous improvement across the team.
- Manage teams independently whilealigning priorities to global Data & Analytics objectives and cross‑functionaldependencies.
- Act as a senior liaison acrossStrategy, Activation, Programmatic, Measurement, and Engineering teams toensure cohesive end‑to‑enddelivery.
- Elevate data and platform literacythrough enablement materials, training, and performance readouts for bothclient and internal audiences.
- Engage with vendors, platforms, andpartners to evaluate capabilities, identify opportunities, and translateindustry learning into client‑readyPOVs.
Minimum Qualifications:
- 8 years of experience in digital media, ad tech, mar tech, or data platform roles within a client services or consulting environment.
- 3 years of experience managing teams with multiple direct reports across functions or markets.
- Deep technical expertise across ad and marketing technology ecosystems (DSPs, CDPs, identity resolution, clean rooms, data onboarding, measurement).
- Expert understanding of data flows and interoperability within ad tech / mar tech ecosystems.
- Proven ability to translate complex technical concepts into clear business value for senior stakeholders.
- Strong leadership, problem‑solving, and decision‑making skills in ambiguous, high‑impact environments.
- Agency or marketing technology experience supporting multi‑market or global clients.
- Advanced exposure to clean rooms, CDPs, identity strategy, audience activation, and full‑funnel measurement.
- Experience with cloud data platforms (AWS, Azure, BigQuery, Redshift).
- Familiarity with orchestration, CI/CD, observability, and modern data operations.
- Experience with BI tools and web analytics platforms.
- Programming: Python, SQL
- Cloud & Data: AWS, Azure, Google BigQuery, Amazon Redshift
- Data Collection & APIs: Adverity, media and platform APIs (DSPs, CDPs, identity providers, analytics platforms)
- DevOps & Data Operations: Git, GitLab, Jenkins, Airflow, CI/CD pipelines, orchestration and monitoring tools
- BI & Analytics: Power BI, Tableau, custom dashboards and reporting solutions
- Media Platforms: Google Display & Video 360 (DV360), The Trade Desk, Amazon DSP, TikTok, Snapchat, Google Analytics, Adobe Analytics
- Identity Solution Tools: Identity resolution and onboarding platforms (e.g., Epsilon, Lotame, LiveRamp, Neustar)
- Consumer Data Platforms: Customer and consumer data platforms (e.g., Salesforce, Adobe Experience Platform, Treasure Data)
- Collaboration & Workflow: Microsoft Teams, Airtable, Smartsheets, HIVE, shared documentation and knowledge‑management tools
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $135,375- $207,424 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/14/2026.
All your information will be kept confidential according to EEO guidelines.
26-6776
Salary : $135,375 - $207,424