Senior Account Executive

Company Description Spanish Broadcasting System, Inc. (SBS) is the largest publicly traded Hispanic-controlled media and entertainment company in the United States, operating across radio, television, live events, and digital platforms. Its radio division is the second-largest Hispanic radio group in the country, with 20 stations in major markets including New York City, Los Angeles, Miami, San Francisco, Chicago, and Puerto Rico, and the Aire Radio Network of 100 affiliated stations. SBS also operates Mega TV, a national television channel available via broadcast and cable/satellite distribution. The events division, SBS Entertainment, produces leading Hispanic-focused concert tours and festival events across the U.S., while its digital division manages multiple brand sites, mobile apps, and LaMusica.com, a music platform for Hispanic audiences. Founded in 1983, SBS has played a central role in shaping Hispanic media and entertainment in the U.S. for decades.

Job Description

About the Role:

The Senior Account Executive plays a pivotal role in driving revenue growth and fostering long-term client relationships within the Information and Media Services industry. This position is responsible for managing a portfolio of key accounts, understanding client needs, and delivering tailored solutions that align with their business objectives. The role requires strategic thinking to identify new business opportunities and collaborate with internal teams to ensure seamless service delivery. Success in this position is measured by the ability to exceed sales targets while maintaining high client satisfaction and retention rates. Ultimately, the Senior Account Executive acts as a trusted advisor to clients, contributing to the company’s reputation and market presence across the United States.

Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• Minimum of 5 years of experience in sales or account management within the Information and Media Services industry.
• Proven track record of meeting or exceeding sales targets in a B2B environment.
• Strong understanding of media services, digital platforms, and industry trends.
• Excellent communication, negotiation, and interpersonal skills.

Preferred Qualifications:

• Experience working with CRM software such as Salesforce or HubSpot.
• Advanced degree or professional certification in sales, marketing, or business management.
• Familiarity with data analytics and reporting tools to assess campaign performance.
• Demonstrated ability to manage large and complex accounts.
• Experience in consultative selling and solution-based sales approaches.

Responsibilities:

• Develop and maintain strong relationships with existing and prospective clients to understand their business needs and objectives.
• Manage the entire sales cycle from lead generation to contract negotiation and closing deals.
• Collaborate with cross-functional teams including marketing, product development, and customer support to deliver customized solutions.
• Prepare and present detailed proposals, sales presentations, and reports to clients and internal stakeholders.
• Monitor market trends and competitor activities to identify new opportunities and adjust sales strategies accordingly.
• Achieve and exceed quarterly and annual sales targets while maintaining high levels of client satisfaction.
• Provide regular updates and forecasts to senior management regarding account status and pipeline development.

Skills:

• The Senior Account Executive utilizes strong communication and interpersonal skills daily to build and maintain client relationships, ensuring clear understanding of client needs and expectations. Negotiation and persuasion skills are essential when closing deals and securing favorable terms for both the client and the company. Strategic thinking and market analysis skills enable the executive to identify new business opportunities and adapt sales tactics to changing industry dynamics. Proficiency with CRM and data analytics tools supports effective pipeline management and performance tracking, allowing for data-driven decision-making. Collaboration skills are critical when working with internal teams to develop and deliver customized solutions that meet client objectives and drive business growth.