Marketing Director

Company: Spade Technologies, Inc.

Job Schedule: Full time

Job Location: Hybrid (Spade is planning to open an office in the Twin Cities, MN)

Job Posting Date: November, 2025

Benefits: Health, dental, vision insurance, PTO

ABOUT SPADE TECHNOLOGIES

Spade's primary goal is to create the market leading technology platform for both on-farm and downstream entities in the dairy ecosystem. As this goal is realized, Spade will expand to provide transformative technology across the entire food chain, creating “food chain intelligence”.

POSITION OVERVIEW

The Marketing Director will be responsible for developing and executing a comprehensive marketing strategy that aligns with Spade Technologies’ business objectives. This individual will oversee brand management, digital campaigns, content development, demand generation, and market research, while leading a high-performing marketing team. The ideal candidate is both a strategic thinker and a hands-on executor with deep experience in B2B technology marketing.

KEY RESPONSIBILITIES

Strategic Leadership

• Develop and implement integrated marketing strategies that drive awareness, lead generation, and customer engagement.
• Collaborate with executive leadership to align marketing initiatives with business objectives and growth targets.

Brand & Messaging

• Build and strengthen Spade Technologies’ brand identity across digital, print, and event channels.
• Ensure consistent messaging and positioning that resonates with key audiences.

Digital & Demand Generation

• Lead digital marketing campaigns, including SEO/SEM, paid advertising, social media, and email automation.
• Drive lead generation and nurture programs that support the sales pipeline.

Content & Communications

• Oversee the creation of thought leadership content, case studies, white papers, and customer success stories.
• Manage public relations, industry events, and external communications.

Market Insights

• Conduct market research and competitive analysis to inform positioning and strategy.
• Monitor performance metrics and report on campaign ROI and marketing effectiveness.

Team Leadership

• Lead, mentor, and grow a high-performing marketing team.
• Foster a culture of creativity, accountability, and continuous improvement.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 5 years of progressive marketing experience, with at least 2 years in a leadership role.
• Proven success in developing and executing B2B marketing strategies within the technology sector.
• Strong knowledge of digital marketing tools, analytics platforms, and CRM/marketing automation systems.
• Exceptional communication, leadership, and project management skills.
• Ability to thrive in a fast-paced, growth-oriented environment.

WHAT WE OFFER

• Competitive salary and performance-based incentives (target range: $115K–$135K, depending on experience and location).
• Comprehensive benefits package, including health, dental, vision.
• Professional growth opportunities in a dynamic, innovative company.
• Collaborative and inclusive workplace culture.