What are the responsibilities and job description for the Marketing/Customer Experience Intern position at SouthWest Transit (MN)?
This position is 20 hours a week and is a Summer internship.
SouthWest Transit is an award-winning public transit agency serving the core areas of Chaska, Chanhassen, and Eden Prairie. We currently offer express bus service to and from Downtown Minneapolis, the University of Minnesota, and Normandale Community College as well as daily on-demand micro-transit service in our core service area as well as adjacent cities in Carver, Scott, and Hennepin counties. In addition to our regular services, we also offer seasonal services including the Minnesota State Fair, Twins Express, Vikings Express, Gophers Express, select concerts, and more.
Mission:
We provide a premium experience for the southwest Twin Cities through safe, reliable, and cost-effective community-building transit that connects our customers from where they are to where they want to go.
Vision:
SouthWest Transit is the leading provider of innovative transit solutions that improve livability and enhance economic opportunity in the communities we serve.
The Marketing/Customer Experience Intern will work closely with the marketing team to create B2C marketing for the company including social media posts, newsletter content, advertising, videos, etc. while adhering to the brand style guide and best practices utilizing trends and insights. They will research consumer trends and work in collaboration with the marketing team to identify opportunity for growth and expansion into the target market. This position is also responsible for tabling at community events and working at the Customer Experience window when needed. The hours for this role are dependent upon the activities of the agency and will require occasional weekdays, nights and weekends.
Applications may be reviewed as they are submitted.Research consumer trends and insights to inform B2C marketing strategy
Complete projects related to branding, content creation, and social media marketing
Utilize and adhere to the brand style guide for all marketing initiatives
Collaborate with the marketing team for community outreach and create B2Cmarketing campaigns
Represent SouthWest Transit at events through tabling and engaging with the community
Support the Customer Experience Team through working the Customer Experience window as needed
Other duties as assigned
Entering junior year or higher in an undergraduate program or currently enrolled in a graduate program in any of the following: Marketing, English, Business, Advertising, Community Organizing, Government, Policy, Transportation,or other
Experience with Microsoft Office Suite
Knowledge of marketing audiences, messaging, channels, and strategies
Basic knowledge of marketing principles and trends
Strong Social Media Skills – influencer experience a plus
Willingness to be in front of, and behind, the camera
Strong communication and presentation skills
Creative and resourceful
Preferred Qualifications:
Canva or Adobe Creative Suites
Desire to innovate and redefine approach
Prior collaboration or project management experience
Ability to influence, lead, and inspire
E-verify is used to verify work authorization.
Salary : $20