Social Media and Communications Strategist

SUMMARY

Southern University at Shreveport, Louisiana (SUSLA) is accepting applications for Social Media & Communication Strategist position. SUSLA is a comprehensive community college serving Shreveport, Bossier City, and surrounding areas in Northwest Louisiana. It is one of five campuses constituting the Historically Black Southern University System. The University serves approximately 3,000 undergraduate students and offers 32 undergraduate degrees and certificate programs in a variety of fields including Allied Health, Nursing, Aerospace Technology, Business Studies, Behavioral Science/Education and Science & Technology.

PRIMARY RESPONSIBILITIES

The Social Media and Communications Strategist is responsible for developing, executing and managing all aspects of social media for the University. This includes implementing strategies that align with the University's mission to expand its visibility and enhance its reputation online

Specific duties are:

• Develop, execute and manage a Strategic Social Media and Communications Plan of Action that aligns with the University's mission to expand its visibility, enhance its reputation online and promotes enrollment through innovative use of social media platforms.
• Execute social media marketing strategies and campaigns to communicate key themes and messages for all academic and workforce programs, marketing programs, partner engagements, fundraising campaigns and community-building efforts.
• Serve as lead Social Media Administrator for all designated campus social media reps
• Serve as lead Communications Strategist for all print and digital content in cooperation with the Director of Marketing.
• Work with the Office of the Chancellor to create and communicate timely messages on behalf of the Chancellor for posting on all University social media sites to students, faculty, constituents, and the public as designated by the Chancellor
• Serves as university photographer to capture images of major university related events and accomplishments sanctioned by the marketing office and the office of the Chancellor.
• Works with other departments and divisions to develop, proofread and coordinate dissemination of media releases regarding campus, accomplishments, events and activities
• Maintains social media calendar and manages day-to-day social media posts and activities
• Monitors trends, recommends new social media strategies, tools, sites, and applications to ensure content is relevant, timely and grows fan base while increasing engagement.
• Works collaboratively with other departments and divisions to provide strategic social media counsel to internal stakeholders (e.g. senior-level administrators, directors, managers, deans, faculty, staff, students and alumni) to extend SUSLA’s reach and audience.
• Works closely with web team, staff and senior leadership to ensure website functionality as it relates to social media.
• Identify and report reputational threats and inappropriate conversations by flagging negative feedback, criticism of the university and/ or other emerging issues.
• Maintain social media dashboard and corresponding reporting; track metrics and analyze efficacy of campaigns in effort to maximize reach and results.
• Monitor effective best practices for measuring the impact of social media campaigns.
• Supports all other campus and marketing initiatives as needed

REQUIRED MINIMUM QUALIFICATIONS

• Bachelor's degree in Communications, Marketing, Public Relations or related field.
• Minimum 3 years of progressive digital communications, online marketing and/or social media experience.
• Ability to think critically and analytically, understanding the synergies between PR and Social Media and how to integrate accordingly.
• Knowledge and understanding of social media platforms and strategies to drive engagement and grow/increase presence across multiple platforms.
• Proficient in posting content and graphics on social media platforms.
• Proficient in promotional writing, content editing demonstrating attention to audience
• Well versed with computer applications.
• Exercises sound judgment consistently; manages the University’s reputation online responsibly.
• Must be organized, self-directed, able to work in a fast-paced environment, and willingness to work during non-standard business hours.
• Ability to establish and maintain effective and harmonious work relations with faculty, staff, students and the public, and with people from culturally diverse backgrounds.

PREFERRED QUALIFICATIONS

• Four plus years direct experience creating, executing, and managing social media campaigns and/or strategic marketing in an education or institution of higher education setting
• Able to create visuals using a handheld camera and edit with graphic design applications or software like Photoshop, Canvas or Spark.

TYPE: Full-time

COMPENSATION: $34,000 to $40,000

APPLICATION DEADLINE: Review of applications begins November 24, 2025 and continues until position is filled.

• The application can be filled out online at SUSLA's Application for Employment
• Please attach cover letter, resume, transcript(s), and three references to application.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the duties.

Application Portal

Reasonable accommodations may be made to enable individuals with disabilities to perform the duties.

Criminal background check and reference verification is required.

Southern University at Shreveport, an institution within the Southern University and A & M System, seeks to provide quality education for its students, while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides developmental and continuing education, and seeks partnerships with business and industry.

Title IX is a federal law that prohibits discrimination on the basis of sex in any federally funded education program or activity. Title IX prohibits use of federal money to support sex discrimination in education programs and provides individuals protection against such practices.

In compliance with federal law and USDOE federal guidance, including provisions of Title VII of the Civil Rights Act of 1964 (Title VII), Title IX of the Education Amendments of 1972 (Title IX), Section 503 and 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act (ADA) of 1990, the ADA Amendments Act of 2008, the Age Discrimination in Employment Act of 1967 (ADEA), Executive Order 11246, Executive Order 13988, the Vietnam Era Veterans Readjustment Assistance Act of 1974 as mended by the Jobs for Veterans Act, the Uniformed Services Employment and Reemployment Rights Act, as amended, and the Genetic Information Nondiscrimination Act of 2008, an institution of the Southern University System shall not discriminate against individuals on the basis of their race, sex, sexual orientation, gender identity, gender expression, religion, color, nation or ethnic origin, age, disability, military service, covered veteran’s status, or genetic information in its administration of education policies, programs, or activities; admission policies; scholarship and loan programs; athletic or other institution-administered programs; or employment.

As part of their commitment to maintaining a community free of discrimination, and in compliance with Title IX’s mandate, institutions of the Southern University System shall address allegations of power-based violence and sexual misconduct, including sexual harassment and sexual assault, in a timely and effective manner. Further, institutions of the Southern University System will provide resources as needed for affected persons (Reporters, Complainants, Respondents, and third parties within the institution’s community) and will not tolerate retaliation against any person who reports or participates in the investigation of alleged power-based violence or sex/gender discrimination.

In accordance with the requirement of Title II of the Americans with Disabilities Act of 1990 and its Amending Act of 2008 (collectively “ADA”), the Southern University System (System) will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities. The System does not discriminate on the basis of disability in its hiring or employment practices and complies with all regulations promulgated by the U.S. Equal Employment Opportunity Commission under Title I of the ADA. The System will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities so they can participate equally in the System’s programs, services, and activities, including qualified sign language interpreters, assistive listening devices, documents in Braille, and other ways of making communications accessible to people who have speech, hearing, or vision impairments. The System will make reasonable modifications to policies, procedures, and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities. Anyone who requires an auxiliary aid or service for effective communication, or a modification of policies or procedures to participate in a program, service, or activity of the System, should contact the ADA Coordinator. The ADA does not require the System to take any action that would fundamentally alter the natures of its programs or services or impose an undue financial or administrative burden. Complaints that a program, service, or activity of the System is not accessible to persons with disabilities should be directed to the ADA Coordinator.

-EOE-

Job Type: Full-time

Pay: $34,000.00 - $40,000.00 per year

Work Location: In person

Salary : $34,000 - $40,000