Digital Program Coordinator

Company Description

Southern Tide is a lifestyle apparel brand inspired by coastal living, classic design, and timeless craftsmanship. The company is known for high-quality materials, thoughtful finishing details, and garments built with purpose, from its iconic Skipjack polo to a full collection of men’s, women’s, and kids’ clothing and accessories. Southern Tide embraces an adventurous, social, and active way of life, welcoming individuals from any region who appreciate its blend of modern style and old-world heritage. Team members join a brand that values authenticity, quality, and a strong connection to coastal culture.

Role Description

The Digital Program Coordinator is a full-time, on-site role based in Greenville, SC. This role is responsible for coordinating digital initiatives and programs across e-commerce, marketing, and customer engagement platforms, ensuring that timelines, deliverables, and quality standards are met. The Digital Program Coordinator will support day-to-day project execution, track progress, maintain documentation, and communicate updates to cross-functional partners such as marketing, IT, sales, and customer service. The role includes assisting with program development, monitoring performance metrics, addressing customer or partner inquiries related to digital programs, and recommending improvements to enhance user experience and brand consistency. This position requires close collaboration with internal stakeholders and external vendors to keep digital programs organized, on schedule, and aligned with Southern Tide’s brand values.

Qualifications

• Oversee and manage the customer loyalty program from inception to execution.
• In partnership with eCommerce Manager, develop and implement the overall strategy for the loyalty program, ensuring alignment with company goals.
• Collaborate with Marketing and eCommerce to define the broader customer strategy for including new, returning, top and lapsed customers.
• Create and maintain a KPI dashboard to track the business impact of the loyalty program and overall customer initiatives
• Create a customer journey map to ensure ideal end-to-end journey for customer and report on performance and improvements.
• Collaborate with eCommerce team to determine segmenting strategies for marketing campaigns and schedule campaigns accordingly
• Lead surveying initiatives to understand customer behaviors and report on results.
• Partner with third party agency to develop and implement SEO strategy for both content and technical SEO
• Collaborate with third party agency to coordinate copy creation for PDPs, blogs, collections and other pages ensuring SEO objectives are met and voice is brand correct.
• Partner with eCommerce and Marketing to implement direct mail program across ecommerce and collaborate with Marketing COE on reporting
• Continuously monitor industry trends providing recommendations for improvements based on best practices.
• Oversee the relationship with loyalty program vendors to ensure program success.
• Collaborate with Marketing Center of Excellence on customer reporting and monitoring of overall customer KPIs.
• Provide ongoing Ecommerce support as needed.
• Supports eCommerce team to ensure an optimal customer experience that increases conversion, turn, and overall profit.