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Paramount Sales Consultant - Combo (Birmingham - East)

Southern Glazer’s Wine and Spirits
Birmingham, AL Full Time
POSTED ON 8/2/2026
AVAILABLE BEFORE 11/29/2026
Job ID: 41928

Location:
Birmingham, AL, US Pelham, AL, US, 35124

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What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the preeminent wine and spirits distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

Southern Glazer’s is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Overview

The Sales Consultant represents Southern Glazer’s in the market as a member of the Southern Glazer’s family. This individual is passionate, innovative, and self-motivated with a business-oriented and customer-focused mindset. The Sales Consultant’s primary responsibilities are to visit the customer, have the right consultative sales conversations, and increase sales revenue. Face-to-face consultative selling built on trusting relationships drives maximum value to our customer and supplier partners as well as to the SGWS organization.

Primary Responsibilities
Build positive, credible, lasting customer relationships based on trust
Discover and identify customer business growth needs
Develop a customer business growth plan for each account and build a pipeline of selling opportunities to drive incremental sales above base business
Analyze data and insights to increase sales, grow customer business, and better achieve objectives
Regularly and consistently pre-plan account visits with an agenda, service purpose, and selling opportunities documented in CRM (Proof)
Prioritize sales activities to achieve objectives based on each customer business growth plan
Visit accounts regularly, capture visit notes, and build visit plans considering previous visit outcomes and document in CRM (Proof)
Maintain deep knowledge of SGWS products and correctly present and position them in each account
Propose selling solutions to each customer and win the sale using consultative selling skills
Achieve internal SGWS and supplier objectives as prioritized by management
Manage customer issue resolution, seek additional opportunities to support the customer’s needs, and support business growth by providing customers with useful information and guidance
Adapt the selling approach based on each customer’s buying styles and individual business needs
Be knowledgeable and experienced in all accounts staying current with what competitors are offering and how SGWS products are positioned relative to the competition
Document and maintain account- and customer-specific information in CRM (Proof)
Participate in sales meetings, on-site training, and supplier events as required
Perform other duties as assigned
Additional Primary Responsibilities
Minimum Qualifications
Able to analyze and understand data and information
Able to leverage SGWS technology to perform duties and responsibilities
Able to build and structure customer presentations and product proposals
Proficient in using mobile devices (e.g., iPad®, smartphone) and online communication techniques (email, posting, texting, etc.) in a professional manner
Able to consistently achieve results, even under tough circumstances
Able to take responsibility for own actions and results; commits to providing a consistently high level of service to customers, suppliers, colleagues, and management
Able to communicate effectively through various methods and express self clearly and concisely while appropriately tailoring the message to the audience
Able to be nimble in ambiguity; be open to change; embrace innovative ideas
Team player; works collaboratively with others
Able to work in a fast-paced, results-driven environment
Must possess a reliable vehicle, a valid driver’s license, and the ability to obtain and maintain auto liability insurance on their vehicle in compliance with SGWS company requirements.
High School Diploma or GED required
Able to travel as needed
Must be at least 21 years of age
Physical Demands
Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
Physical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hours
May require lifting/lowering, pushing, carrying, or pulling up to 48lbs
EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at NationalTA@sgws.com

Nearest Major Market: Birmingham
Job Segment: Sales Consultant, Genetics, CRM, Liability, Sales, Science, Technology, Insurance

Benefits:

Health Insurance, 401K Plan, Vacation & Paid Time Off

Salary.com Estimation for Paramount Sales Consultant - Combo (Birmingham - East) in Birmingham, AL
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