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Vice President Sales

Southern Glazer’s Beverage Company
Ludlow, MA Full Time
POSTED ON 9/10/2026
AVAILABLE BEFORE 1/8/2027
Vice President Sales – Ludlow MA

Company Overview:
Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience.
We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.
Position Summary:
VP Sales Level I - Serve as the primary sales leader responsible for the successful management of the relationship between the suppliers and the company. Ensures the development and growth of a long-term partnership that profitably grows brand position, market share, and distribution on an enterprise-wide basis. Direct full range of sales activities for the assigned area through the sales team.
Daily/Position Responsibilities (Other duties may be assigned):
  • Identify and implement strategies to achieve sales goals and objectives
  • Set short and long-term priorities and develops annual goals while adhering to budgeting, forecasting, and final control processes
  • Conduct sales reviews with each assigned division to address market-specific tactics, revise forecasts, and support achievement of supplier priorities
  • Monitor performance to meet expense and revenue objectives
  • Develop and implement effective sales plans and programs to drive growth, generate revenue, and increase market share
  • Establish and maintain high-level, executive contact with accounts, focusing on the establishment and maintenance of strategic relationships
  • Manage the execution of sales processes and leverage appropriate resources to drive sales objectives
  • Build and develop a high performing sales team
  • Evaluate market activity and business intelligence, and recommend action plans as needed
  • Coach, direct, counsel team and overall performance, define expectations and monitor progress
  • Attract, retain and motivate the team to maintain an engaging work environment and to ensure sound policies and procedures adhered to
  • Perform other job-related duties as assigned
Minimum Qualifications:
  • Bachelor's Degree in a related field; or equivalent combination of education and experience
  • Ten years of experience
  • Able to obtain and meet industry licensing requirements as needed
  • Must possess a valid driver's license and secure and maintain auto-liability insurance by state laws
Preferred Qualifications:
  • MBA or higher degree in a field related to business management and sales is desirable
  • Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
  • Presentation skills necessary to effectively communicate, update, persuade, and facilitate discussion with all levels of management
  • Interpersonal skills required to lead a team and establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
  • Knowledge of applicable state regulations and adult beverage market dynamics
  • Demonstrated ability to inspire, coach, and lead colleagues and direct reports by example in an intense and fast-paced business environment
  • Must require little direction or supervision; goal-oriented focused, and assertive
  • Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
  • Strong analytical, leadership and verbal/written communication skills
  • Ability to understand and manage budgets, profitability, and expenses
  • Prior budgetary and finance oversight/management responsibilities
Compensation:
Southern Glazer’s offers a competitive compensation package with expected annual total earnings between $175,000 – $225,000/year including incentives. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.
What We Offer:
Southern Glazer’s Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives—at work, and on the road.
Eligibility for the following benefits depends on employment status.
  • Competitive compensation package
  • Harvard Pilgrim Medical insurance
  • Guardian Dental insurance
  • VSP vision insurance
  • Hyatt Legal Plans
  • Generous Paid Time Off
  • Paid Holidays
  • Company paid Long Term Disability
  • Company paid Life Insurance
  • Confidential Employee Assistance Program
  • Supplemental Insurance options
  • Medicare Specialist for retirement planning
  • 100% paid tuition for WSET and Cicerone certification programs
EEO Employer Statement
Southern Glazer's Beverage Company, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.

Benefits:

Vacation & Paid Time Off

Salary : $175,000 - $225,000

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