Social Media Manager

JOB TITLE:              Social Media Manager
DEPARTMENT:      Marketing & Communications
DIVISION:                 Institutional Advancement 
SUPERVISOR:         Associate Director of Marketing and Communications

1. PURPOSE OF THE JOB

This job exists to aid in marketing and communicating the overall message of Southeastern Baptist Theological Seminary and Judson College through telling the Southeastern story on social media, building relationships through social media, scheduling all social media content, and coordinating social media content creation.

1. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Primary manager of external social media accounts under the supervision and direction of the Associate Director of Marketing
• Implement the social media strategies directed by the Associate Director of Marketing and the Director of Marketing and Communications by scheduling social media posts
• Work with other members of the Marketing and Communications team in conception and execution of visual elements, verbal messaging, and video content for social media marketing and communication
• Represent the voice of the institution both in original posts and by responding to others via the institutional social media accounts:
  • Dedicated time daily to respond to all messages, tags, and mentions
  • Dedicated time daily to proactively engage with the Southeastern audience
  • Dedicated time to keep up with what is going on in SBC and evangelical circles on social media and to seek to anticipate opportunities or issues
• Regularly posting organic social media content of campus life, live events, etc.
• Coordinate with photographers, designers, and copywriters to execute social media content creation
• Generate and execute creative, on-brand video content
• Cover chapel twice weekly during the school year
• Cover events, conferences, or concerts on campus

1. OTHER DUTIES & RESPONSIBILITIES

• Assist individual faculty and staff as well as other offices as needed with individual social media strategies
• Office liaison with other institutional social media accounts managed by other departments
• Managing the @AroundSE social media to promote events put on by the Student Life office
• Coverage of Southeastern Seminary at the Southern Baptist Convention and other major conferences
• Work collaboratively with other team members to brainstorm new ideas for social media content
• Work with other team members to make sure event coverage or other social media needs are taken care of in the absence of the social media manager
• Assist other team members as needed and as able

1. SUPERVISORY RESPONSIBILITIES

• None

1. KNOWLEDGE AND SKILLS

• Required

1. Excellent organization and planning skills
2. Ability to work under deadline pressure, with the ability to collaborate with a multi-task team of writers, designers, and supervisors
3. The ability to manage multiple tasks at a time with attention to small details
4. Basic knowledge of CapCut or comparable video editing tools
5. Willingness to learn basic graphic design principles and skills to aid in the creation of social media content
6. The willingness to learn, master, and communicate the “voice” of Southeastern

• Preferred

1. Bachelor’s degree in Marketing, Communications, or related field OR relevant work experience in social media marketing.
2. Knowledge of content creation best practices
3. Basic working knowledge of Adobe Creative Cloud apps or Adobe Creative Cloud Express
4. Basic understanding of graphic design
5. FISCAL RESPONSIBILITY

• Oversight of budget for Meta advertising

1. EXTENT OF PUBLIC CONTACT

• Within the seminary: Regular contact with other staff, faculty, students, event attendees, etc.
• Outside the seminary: Occasional need for contact with other members of the public at events, conferences, in the community, campus visitors or guests, etc.

1. PHYSICAL DEMANDS

• Ability to stand for long periods of time (for example, at events where seating is not provided)
• Ability to be on one’s feet for long periods of time while covering events or gathering social media organic content

1. WORKING CONDITIONS AND ENVIRONMENT

• Attends certain campus events, which may be scheduled on the weekend or weeknights
• During certain weeks there may be multiple major events requiring extra hours of work, including the SBC Annual Meeting and the bi-annual meeting of the Board of Trustees and Southeastern Society
• Shares a collaborative office environment with 3–4 other staff members