What are the responsibilities and job description for the Corporate Marketing Director position at Southeast Mechanical LLC?
Corporate Marketing Director
Company Overview
Southeast Mechanical (“SEM or the “Company”) is a market-leading, private equity-backed HVAC services platform based in North Carolina. The Company is growing rapidly through acquisitions and organic growth in the southeast region. SEM currently consists of nine HVAC operating companies in North Carolina, South Carolina, Georgia, and Florida: Triangle Contractors Heating and Cooling, Warren-Hay Mechanical Contractors, Airmakers Heating & Cooling, and Logan Heating & Air Conditioning LLC, Carolina Comfort Heating and Air, Gentry Air Inc., All-Ways Heating & Air, Total Services Heating and Air Conditioning, and Climate Design Home Services. The Company is led by an experienced senior management team, has over 450 professionals and currently serves over 11,000 residential and commercial customers. www.southeast-mechanical.com
Position Overview
Reporting to the President of SEM, the Corporate Marketing Director will be responsible for leading and executing the overall omnichannel marketing strategy. The ideal candidate is a self-motivated, proven leader with significant marketing experience ready to join a rapidly growing, private equity-backed business. It is expected that the marketing programs managed by this executive will be executed in house as well as through outside agencies.
Responsibilities:
- Leads the development of integrated marketing initiatives across channels and markets.
- Gathers and analyzes information to identify markets and customers, develop demand for products and services, and evaluate efficiency of marketing campaigns and strategies.
- Uses data-driven approach to evaluate, refine and execute marketing programs.
- Works closely with management and division-level General Managers to identify unique market characteristics that ultimately inform marketing decisions.
- Conducts market research, forecasting, and strategic planning to assess the success of all marketing programs.
- Conducts pricing research and analyses to ensure product and service pricing are competitive.
- Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
- Collaborates, participates in, and coordinates promotional activities or trade shows.
- Negotiates contracts for services needed to execute a marketing strategy.
- Effectively manages outside marketing agencies, if applicable.
- Performs other reasonable duties as assigned.
- Present findings and recommendations on marketing strategy and progress to management.
Qualifications:
- Bachelor’s degree in business, Marketing or related field required
- Preferably 7-10 years of experience in a related field.
- Preferably experience leading or managing omnichannel marketing strategy and execution
- Preferably experience in home services, consumer / industrial services and/or other relevant route-based businesses
- Proven track record of successfully growing a business through attributable marketing.
- Experience managing outside marketing agencies.
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong leadership skills.Ability to create, implement, and monitor marketing budgets.
- Thorough understanding of marketing principles and methods used to promote, display, and sell consumer products and services.
- Proficient with Microsoft Office Suite or related software.
Summary:
- Full-time Sr. marketing role based in southeast (Central, NC) region. Hybrid role with some regional travel required to work alongside local business leaders
- Competitive annual salary, bonus and health benefits