What are the responsibilities and job description for the Digital & Social Media Manager position at South Mountain Creamery?
Description
South Mountain Creamery is a dairy farm family: we bottle our own milk and make our own butter, yogurt, and ice cream. We brought the milkman back in 2001 and have been making home deliveries to the DMV area for 24 years and counting. We love what we do and know you will too!
Job Description:
The Digital & Social Media Manager supports South Mountain Creamery’s overall marketing efforts, with a primary focus on leveraging social media, blog content, and paid digital advertising to achieve targeted business goals. This role is ideal for a creative and organized individual who enjoys storytelling, community building, and bringing brand narratives to life across digital platforms.
The Digital & Social Media Manager will plan, create, and manage engaging content that strengthens our online community, increases brand awareness, and supports sales growth. This role plays a key part in shaping how customers experience the South Mountain Creamery brand online.
Digital Marketing Strategy Execution
Implement and support digital marketing strategies that align with brand goals, including customer acquisition, retention, and engagement.
Social Media Management
Create, write, schedule, and publish content across all social platforms. Monitor performance, engage audiences, and maintain a consistent brand voice.
Digital Advertising Management
Oversee paid digital campaigns, including social ads, display ads, and other digital placements. Track performance metrics, optimize campaigns, and report on key outcomes.
Blog Copywriting & Content Creation
Write compelling, SEO-friendly blog posts that support marketing initiatives, highlight brand storytelling, and drive organic traffic and customer engagement.
*Please note this position is full-time and would be required to be in the office daily*
Requirements
- Bachelor's in Marketing or related field
- Strong writing and editing skills, with the ability to adapt tone and voice for different audiences and platforms.
- Proficiency in social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.) and scheduling tools.
- Experience managing digital advertising campaigns (Meta Ads, Google Ads, etc.).
- Ability to analyze performance metrics and translate data into actionable insights.
- Excellent organization and time-management skills, with the ability to handle multiple projects simultaneously.
- Creative mindset with a strong eye for visuals, branding, and storytelling.
- Basic photography and/or videography skills for content creation.
- 2–4 years of experience in digital marketing, social media management, or a related field.
- Experience in copywriting or journalism
- Familiarity with SEO principles and website content optimization.
- Experience with Canva, Adobe Creative Suite, or other design tools.
- Knowledge of CRM or email marketing platforms.
