What are the responsibilities and job description for the Digital Producer position at South Florida Business Journal?
South Florida Business Journal is looking for a full-time Digital Producer to work in the heart of one of the nation's top business centers.
The Digital Producer is responsible for the day-to-day management of all online content and owns teh execution of the online content strategy across multiple Platforms and products. It is mandatory that the candidate thrive in a breaking-news culture and has demonstrated content programming experience in an online environment.
The primary goal is of the Digital Producer is to craft timely and compelling products that drive loyal engagement, grow audience, and extend the Business Journal brand.
The job requires solid news judgment, strong headline writing skills, and familiarity with SEO and site metrics. The Digital Producer must balance the highest standards for content with ambitious traffic and engagement objectives, be proficient and creative in using social media to promote our content and increase audience engagement. They must show a willingness to try new platforms such as podcasting, video reels and other online platforms that grow audience.
In addition to working with staff, the Digital Producer is expected to curate, report and write articles as well as produce interactive features. The result should be a rich and vibrant digital experience that serves the Business Journal audience, generates user feedback and inspires robust community interaction.
Duties and responsibilities, work schedules and/or location may change based on evolving business needs:
The Digital Producer is responsible for the day-to-day management of all online content and owns teh execution of the online content strategy across multiple Platforms and products. It is mandatory that the candidate thrive in a breaking-news culture and has demonstrated content programming experience in an online environment.
The primary goal is of the Digital Producer is to craft timely and compelling products that drive loyal engagement, grow audience, and extend the Business Journal brand.
The job requires solid news judgment, strong headline writing skills, and familiarity with SEO and site metrics. The Digital Producer must balance the highest standards for content with ambitious traffic and engagement objectives, be proficient and creative in using social media to promote our content and increase audience engagement. They must show a willingness to try new platforms such as podcasting, video reels and other online platforms that grow audience.
In addition to working with staff, the Digital Producer is expected to curate, report and write articles as well as produce interactive features. The result should be a rich and vibrant digital experience that serves the Business Journal audience, generates user feedback and inspires robust community interaction.
Duties and responsibilities, work schedules and/or location may change based on evolving business needs:
- Generate and execute digital content ideas.
- Track metrics and measure engagement with an eye towards constant improvement.
- Responsible for ranking Morning and Afternoon Edition newsletters.
- Responsible for social media accounts.
- Report, write and aggregate articles daily.
- Work with editors, reporters and other stakeholders to plan new content and features.
- Help staff identify and deploy tactics to meet traffic and engagement goals.
- Work collaboratively with peers in design, research and technology.
- Attend all required SFBJ events.
- Take on any other assignment made by manager(s).
- Work cooperatively and collaboratively with all colleagues and professionally with sources.
- Bachelors degree or equivalent experience
- 2-3 years experience in online news operation
- Strong headline writing and copy-editing skills
- Proficiency with AP style
- Proficiency with Microsoft Office suite, such as Excel
- Proficiency with social media, AI, Google Trends and other tech platforms and tools
- Foundational understanding of SEO best practices
- Ability to execute under deadline pressure and write quick-turn articles
- Team player mentality
- Demonstrates ethical journalistic behavior
- Can quickly adapt to change
- Competitive, collaborative, curious