What are the responsibilities and job description for the Digital Marketing Analyst position at Sourcing Screen?
Seeking experienced digital marketing analytics professionals to support a performance optimization project with a top-tier analytics consultancy. This engagement focuses on analyzing multi-channel advertising performance, auditing data quality, and developing visual reports to drive marketing strategy. Freelancers will apply their expertise in tools like Google Analytics, Facebook Ads Manager, and Excel modeling to deliver high-impact insights and recommendations. This is a high-priority, short-term contract with flexible hours and fully remote execution.2. Key ResponsibilitiesExtract campaign data from advertising platforms (Google Ads, Facebook, LinkedIn, TikTok, etc.)Calculate KPIs including CTR, CPC, CPA, ROAS, and conversion rates across channelsCompare performance across time periods and against budget targetsCreate data visualizations and insights summaries in Google Sheets, PowerPoint, or Data StudioAudit tracking setups and conversion reporting accuracy using GA4 and Tag AssistantBuild and manage UTM tracking templates for campaignsReconcile advertising costs against invoiced amounts, including currency conversionsSegment customer data from CRMs and create targeting recommendationsDevelop budget optimization models and retention/cohort analyses using historical dataDesign dashboards with automated data refresh and cross-channel KPI visualizations3. Ideal Qualifications5 years of experience in performance marketing analytics, media reporting, or marketing operationsProficiency in Google Analytics 4, Facebook Ads Manager, LinkedIn Campaign Manager, and Google SheetsStrong grasp of digital KPIs (CPA, ROAS, CTR, etc.) and budget/spend trackingExperience with Excel-based modeling, cohort analysis, funnel breakdowns, and segmentation strategiesFamiliarity with UTM tracking, tag auditing tools, and attribution model comparisonsExcellent attention to detail in calculations, formatting, and visualizationsAbility to work independently and deliver on weekly or monthly reporting deadlines4. More About the OpportunityRemote and asynchronous — work on your own scheduleExpected commitment: minimum 30 hours/weekProject duration: ~6 weeks