Grassroots Outreach Coordinator

Sounding Point | Arts Marketing & Communications

 Los Angeles (Hybrid)

 Part-Time | Contract to Start

 Starting at $22/hour

Sounding Point is seeking a Grassroots Outreach Coordinator to help expand audience engagement and community presence for our performing arts clients.

We are looking for someone interested in arts and culture marketing, and seeking long-term growth within an evolving arts marketing agency.

This role directly impacts ticket revenue, brand positioning, and long-term audience development for major arts projects across Los Angeles. If you are self-starting, organized, and care about the arts, we would love to hear from you.

This position starts as a project-based contractor engagement, with meaningful opportunity to grow into increased scope, strategic responsibility, and potential team advancement as campaigns scale. 

About Sounding Point 

Sounding Point is a boutique marketing and communications agency specializing in arts and culture. We partner with opera companies, orchestras, theaters, festivals, interdisciplinary cultural institutions, and mission-driven brands.

We operate at the intersection of strategy, storytelling, and measurable growth. Grassroots outreach is a core pillar of our audience development model.

Position Overview

The Grassroots Outreach Coordinator will report directly to the Communications Manager, to design and execute community-based outreach initiatives that directly contribute to ticket sales, brand awareness, and long-term audience growth.

This role blends relational intelligence with operational rigor. It requires someone who can both initiate conversations and maintain detailed tracking systems. You will work closely with leadership to activate outreach strategies and refine them based on measurable results.

Key Responsibilities

Community Partnership Development

• Identify and cultivate relationships with:
• Schools and universities
• Cultural and affinity organizations
• Community centers and faith-based institutions
• Professional associations and alumni groups
• Develop group sales pipelines and manage outreach campaigns
• Maintain consistent follow-up cadence

Campaign Activation

• Coordinate flyer and physical collateral distribution
• Represent Sounding Point and/or clients at events and performances
• Support grassroots ambassador initiatives
• Identify new outreach channels aligned with campaign goals

Administrative & Systems Management

• Maintain organized Google Sheets and Monday.com tracking systems
• Track discount codes, group bookings, and conversion data
• Prepare weekly performance summaries
• Maintain a clean, up-to-date outreach database
• Meeting scheduling and attendance

Ideal candidates for this role are:

• Comfortable initiating conversations with new people
• Systems-minded and highly organized
• Strong administrative follow-through
• Proactive rather than reactive
• Passionate about live performance and cultural storytelling

Qualifications

• Administrative experience required
• Strong written and verbal skills
• Strong proficiency in Google Workspace (Docs, Sheets, Drive)
• 1–3 years in community outreach, arts administration, nonprofit marketing, field marketing, or partnership development preferred
• Reliable transportation for in-person outreach (Los Angeles–based projects)
• Knowledge of the performing arts preferred but not required

Compensation

• Starting at $22/hour
• Part-time, contract-based to start
• Flexible schedule with some evening/weekend event attendance required
• Hybrid role (remote in-person in Los Angeles)

For the right individual, this role can expand into:

• Increased hours and project scope
• Developing structured ambassador programs
• Contributing to client-facing strategic planning
• Long-term growth within the agency

To apply, send your resume and cover letter to info@soundingpoint.com