Audience Growth Analyst

ABOUT SOTHEBY'S

Established in 1744, Sotheby’s promotes access and ownership of exceptional art and luxury objects through auctions, private sales and retail. Our deep expertise across 70 selling categories is supported by a leading technology platform and a global network of specialists spanning 40 countries. Selling categories include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits and Design, as well as collectible cars and real estate through RM Sotheby’s and Concierge. Sotheby’s Financial Services is a leading art lender and provides capital solutions for collectors around the world, having originated more than $12 billion in loans since its inception. Sotheby’s new global headquarters is now open at the iconic Breuer building at 945 Madison Avenue in New York City.

The Role:
As a Junior SEO Audience Growth Associate, you will support the Search Audience Senior Manager in driving search traffic growth for Sotheby’s Luxury Division. You’ll assist in optimizing SEO strategies, creating and refining SEO-focused content, and analyzing performance data to help attract and engage qualified buyers and sellers across key luxury categories. This is an exciting opportunity to contribute to a renowned brand while further developing your skills in SEO, copywriting, and data-driven marketing.

Responsibilities:

• Assist in keyword position tracking and analysis for luxury categories such as jewelry, watches, fashion, wine & spirits, sports, books, and science & pop culture using tools like SEMrush.
• Support the development and maintenance of SEO performance dashboards in Adobe Analytics to provide insights into content performance.
• Help implement SEO strategies to improve search rankings and organic traffic for luxury division landing pages.
• Collaborate with the content marketing team to create, update, and optimize SEO-driven content aligned with category goals and target keywords.
• Write and refine engaging, keyword-optimized copy for evergreen content, leveraging AI tools and existing resources.
• Conduct competitive analysis to identify trends and opportunities within the luxury market.
• Support in preparing monthly performance updates and strategic priorities for internal stakeholders.
• Stay informed about SEO best practices and trends, particularly in the luxury goods and e-commerce space.

You’ll Be Successful If:

• You have 1-2 years as an of experience in copywriting, SEO copywriting, or a related role OR you have 1-2 years as an intern in marketing or content writing. 
• You have a passion for the luxury industry and an understanding of its dynamics and trends.
• You are data-driven, detail-oriented, and skilled at translating analytics into actionable insights.
• You are an effective communicator with strong organizational skills and the ability to prioritize tasks.
• You thrive in a fast-paced environment and are proactive, adaptable, and collaborative.

Ideal Experience & Competencies:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics.
• Proven ability to write compelling, optimized content for digital platforms.
• Basic knowledge of content management systems (CMS) and a willingness to deepen your expertise.
• Familiarity with AI-driven content tools and their applications in SEO.
• A proactive approach to problem-solving and an eagerness to learn and grow in the SEO space.

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