Digital Marketing and Communications Manager

Digital Marketing & Communications Manager

The Digital Marketing & Communications Manager is responsible for managing SOPREMA's digital marketing and marketing communications functions, including website content and performance, social media, email marketing, digital campaigns, and content development. This role oversees the execution of communication initiatives that support product launches, customer engagement, lead generation, events, and other business priorities while ensuring consistency across all marketing channels.

Working closely with marketing, sales, product management, technical services, and HR, the Digital Marketing & Communications Manager coordinates the development and delivery of content and campaigns that support SOPREMA's brands, products, and market segments. The role also provides leadership and direction to the Digital Marketing Solutions Specialist and Marketing Communications Specialist, ensuring projects are completed accurately, efficiently, and on schedule.

This position requires strong communication, project management, and people leadership skills, along with the ability to translate technical information into customer-focused marketing content and manage multiple priorities in a fast-paced environment.

Essential Functions and Responsibilities:

Communications Strategy & Content Development

• Lead the development and execution of internal and external communication strategies that support company objectives and strengthen the SOPREMA brand.
• Oversee the creation, review, and distribution of content across multiple channels, including email, website, social media, newsletters, press releases, and sales support materials.
• Ensure consistency of messaging, tone, voice, and brand standards across all communications.
• Collaborate with leadership, sales, HR, product management, and business stakeholders to develop strategic messaging for product launches, company initiatives, events, employee communications, and key announcements.
• Provide editorial oversight to ensure content is accurate, clear, engaging, and aligned with business objectives.
• Identify opportunities to improve communication effectiveness through audience insights, engagement metrics, and best practices.

Website Management & Digital Presence

• Oversee website strategy, content governance, and ongoing optimization to ensure an accurate, user-friendly, and high-performing digital experience.
• Coordinate with internal stakeholders and external development partners on website enhancements, functionality improvements, and maintenance.
• Ensure website content aligns with brand standards, messaging priorities, SEO best practices, and overall digital strategy.
• Support the development of new web pages, landing pages, microsites, and digital experiences that support marketing campaigns and business initiatives.
• Monitor website performance and user behavior to identify opportunities for optimization and growth.

Social Media Strategy & Execution

• Lead SOPREMA's social media strategy and execution across priority platforms.
• Manage the social media content calendar in alignment with marketing campaigns, business initiatives, and corporate priorities.
• Ensure content reflects SOPREMA's brand positioning and supports broader communication objectives.
• Monitor engagement, audience growth, and platform performance, providing recommendations for continuous improvement.
• Support community management and the development of best practices for social media engagement.

Digital Marketing Campaigns

• Lead the planning, coordination, and execution of integrated digital marketing campaigns that support lead generation, brand awareness, customer engagement, and business growth.
• Lead email marketing, marketing automation, paid media initiatives, and other digital marketing activities.
• Collaborate with marketing, sales, product management, and business leaders to align campaign objectives, messaging, and performance expectations.
• Oversee campaign development, timelines, content creation, deployment schedules, and reporting.
• Utilize performance data and analytics to optimize campaign effectiveness and improve results.

Team Leadership & Resource Management

• Lead, coach, and develop the Marketing Communications Specialist and Digital Marketing Solutions Specialist.
• Establish priorities, manage workloads, and ensure alignment with departmental goals and business objectives.
• Provide mentorship, performance feedback, and professional development opportunities for direct reports.
• Foster a collaborative, accountable, and results-oriented team environment.
• Manage relationships with external agencies, consultants, and vendors as needed.

Cross-Functional Collaboration

• Serve as a strategic communications and digital marketing partner to stakeholders across the organization.
• Partner with sales, product management, HR, executive leadership, and other departments to support key business initiatives.
• Coordinate with external agencies, developers, media partners, and vendors to ensure successful project execution.
• Ensure consistency across all customer-facing and employee-facing communications and digital experiences.
• Support corporate communications, change management initiatives, and crisis communications as needed.

Miscellaneous

• Other responsibilities as assigned.

Minimum Qualifications:

• Bachelor's degree in marketing, Communications, Digital Marketing, Integrated Marketing, or related field.
• 7-10 years of experience in marketing, communications, digital marketing, or related discipline.
• Experience developing and executing communication strategies across multiple channels.
• Experience managing website content, digital marketing campaigns, and social media programs.
• Experience leading projects and coordinating cross-functional initiatives.
• Experience supervising, mentoring, or leading team members.
• Strong understanding of content management systems (CMS), website management, and digital marketing best practices.
• Exceptional written, verbal, and presentation communication skills.
• Experience with SEO, website analytics, and digital performance measurement tools, preferred.
• Experience with email marketing platforms and marketing automation systems, preferred.
• Understanding of paid digital media, including search and social advertising, preferred.
• Experience working with external agencies, developers, and creative partners, preferred.
• Experience supporting executive communications, internal communications, or corporate communications initiatives, preferred.

Working Conditions and/or Physical Demands:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Reports to the Manager of Marketing Strategy & Key Initiatives.