What are the responsibilities and job description for the College Marketing Representative, Nashville - The Orchard position at Sony Music Entertainment?
The Orchard is a leading global music distributor and Artist & Label services company operating in 50 markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard's comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
As a paid parttime employee of The Orchard, you'll serve as a key advocate for the artists we distribute. Each month, you'll promote 10-20 artists through a mix of digital and inperson marketing across your campus and college town. You'll be a tastemaker in your community, collaborating with student organizations, local businesses, record stores, DJs, promoters, and more to build meaningful visibility for new releases and touring artists across a wide range of genres.
In this role, you'll lead listening events, organize campus activations, and create social media content that directly supports our artists. You'll gain hands-on experience in music marketing while staying ahead of the curve on emerging talent and new music, all while shaping how students in your market discover and engage with The Orchard's roster.
What you'll do:- Organically create awareness of The Orchard's artists by cultivating authentic relationships with key campus and local influencers including college radio, student organizations, newspapers, and community media to unlock opportunities for reviews, radio plays, interviews, and standout exposure.
- Maintain a local social media presence that promotes the artists you'll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard's artists
- Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
- Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
- Research & attend local and campus events that will best facilitate the promotion of our artists
- Attend our artists' shows to hand out promotional tools and get feedback from fans
- Submit a detailed report on your marketing successes and initiatives for each campaign you run
Perks:
- You will gain real world music industry experience that will be a great addition to your resume
- You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
- You'll have access to inside information that will improve your marketing outreach
- You'll receive free ticket(s) into our artists' shows & possible meet and greet passes
- You'll build valuable relationships within your local music industry
- many more!
- You are an Undergraduate Student currently enrolled in a 4 year university in Nashville with a minimum of 2 years left prior to graduation
- You are able to manage your own hours and be accountable for the work assigned to you
- You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
- You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, X, and YouTube
- You have availability of 20 hours per week
- You're well-written, well-spoken, a team player, and an excellent communicator
- You have reliable transportation and live within 30 minutes of Nashville
- You have a flexible schedule for team conference calls and tour coverage
- You will gain real world music industry experience that will be a great addition to your resume
- You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
- You'll have access to inside information that will improve your marketing outreach
- You'll receive free ticket(s) into our artists' shows & possible meet and greet passes
- You'll build valuable relationships within your local music industry
- many more!
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.