Associate Media Director, Media Planning

We’re looking for an experienced Associate Media Director to lead the planning, negotiation, and management of cross-channel media campaigns for key client accounts. In this role, you’ll oversee day-to-day client relationships, guide internal teams, and drive forward-thinking strategies that deliver measurable business outcomes.

What You’ll Do

• Lead the development of integrated media plans across digital and traditional channels, including Broadcast, Cable, Print, and Out-of-Home.
• Build strong POVs and provide actionable insights through detailed media analyses.
• Review all work with precision to uphold high quality standards.
• Analyze demographic and consumer data to define and refine target audiences.
• Ensure flawless execution of all deliverables within required timelines.
• Oversee strategic and tactical execution for client media programs, including preparation of presentations (with internal review prior to client delivery).
• Partner with internal teams and clients to align on media objectives and strategies.
• Manage daily tasks that support media deliverables and keep projects moving.
• Evaluate media channels and tactics to determine the strongest mix for performance.
• Apply a strong foundational understanding of media metrics (Reach, Frequency, ROAS, Recency, Conversion Planning, Performance Marketing, etc.).
• Present media plans internally and to clients, adjusting as needed based on feedback.
  
  
  

Preferred Skills & Experience

• Experience using MediaForce or related tools.
• Proficiency with media research platforms such as Scarborough/Prime Lingo, Experian-Simmons, MRI, Comscore, Google Analytics, etc.
• Background in one or more categories: Automotive, Financial Services, Healthcare, QSR, Retail (preferred but not required).
• Strong skills in G-Suite and MS Office, especially Excel and PowerPoint.
• Google Ads/AdWords certification or willingness to complete training.
  
  
  

Compensation: $100,000 - $130,000 Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.