What are the responsibilities and job description for the Marketing & Events Specialist position at Sonatype?
Sonatype is the software supply chain security company. We provide the world’s best end-to-end software supply chain security solution, combining the only proactive protection against malicious open source, the only enterprise grade SBOM management and the leading open source dependency management platform. This empowers enterprises to create and maintain secure, quality, and innovative software at scale.
As founders of Nexus Repository and stewards of Maven Central, the world’s largest repository of Java open-source software, we are software pioneers and our open source expertise is unmatched. We empower innovation with an unparalleled commitment to build faster, safer software and harness AI and data intelligence to mitigate risk, maximize efficiencies, and drive powerful software development.
More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains.
Sonatype is looking for a highly organized, creative, and detail-oriented Marketing & Events Specialist to support the execution of high-impact marketing programs and world-class events. This role is ideal for someone who thrives in a fast-paced environment and enjoys bringing campaigns and experiences to life, while also understanding how to measure success and optimize performance.
You’ll play a critical role in delivering memorable brand experiences, driving pipeline through events, and supporting cross-channel marketing campaigns.
\nEvent Execution & Management
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Plan and execute Sonatype’s presence at regional events
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Coordinate logistics including booth setup, vendors, shipping, swag, and on-site execution
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Support creative event experiences (games, activations, demos)
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Manage timelines, budgets, and project plans for events
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Partner with sales to ensure strong pre-event outreach and post-event follow-up
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Support post-event follow-up coordination to maximize pipeline conversion
Event Performance & Metrics
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Track key event metrics such as:
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Leads captured and meetings booked onsite
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Conversion of leads to opportunities and pipeline
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Assist in building post-event recap reports with insights and recommendations
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Work with marketing ops to ensure accurate lead tracking and campaign attribution in Salesforce
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Identify opportunities to improve engagement, conversion rates, and overall event impact
Social Media & Event Promotion
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Support pre-event promotion through social media
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Execute live event coverage (e.g., posting from the floor, highlighting booth activity, sharing key moments)
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Draft and schedule posts across platforms such as LinkedIn and X (Twitter)
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Capture and coordinate event content (photos, short videos, highlights) for real-time and post-event use
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Track basic social performance metrics (engagement, impressions) tied to event campaigns
Operational Excellence
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Maintain event documentation, run-of-show plans, and checklists
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Manage vendor relationships and contracts
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Ensure brand consistency across all marketing and event touchpoints
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Track inventory and manage marketing assets and swag
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2 years of experience in marketing, events, or field marketing
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Experience supporting trade shows, conferences, or corporate events
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Strong project management and organizational skills
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Ability to manage multiple projects simultaneously with attention to detail
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Excellent communication and collaboration skills
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Willingness to travel (~20–30%)
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Experience in B2B tech or cybersecurity
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Familiarity with tools like Salesforce, HubSpot, or marketing automation platforms
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Experience working closely with sales teams on event-driven pipeline
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Creative mindset with an eye for experiential marketing
- 2025 AI Compliance Solution of the Year - AI Breakthrough Awards
- 2025 DEVIES Award to our SBOM Manager new product for its innovation and impact in developer technology
- 2024 Industry Leader in Forrester-Wave for Software Composition Analysis (2024 Q4 report)
- 2023 Fast Company Best Places for Innovators
- 2023 Gartner's Magic Quadrant
- 2023 Software Report's Top 100 Software Companies
- 2023 BuiltIn Best Places to Work
- 2022 Frost & Sullivan Technology Innovation Leader Award
- 2022 PeerSpot Silver Peer Award in Software Composition Analysis
- 2022 Tech Ascension Best DevOps Security Solution Award
- 2022 NVCT Cyber Company of the Year
- Company Wellness Week - We shut down company operations for a week to enable all employees to pursue personal growth and enjoy a much-needed and deserved rest.
- Paid Volunteer Time Off (VTO)
At Sonatype, we value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves. We are an equal-opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know.