What are the responsibilities and job description for the Buyer/Planner position at SoMo Farm and Ranch Supply?
Job Overview
We are seeking a dynamic and detail-oriented Buyer/Planner to join our marketing and media buying team. In this role, you will be responsible for strategizing, executing, and optimizing media purchasing and planning activities across various digital and traditional channels. Your expertise will drive impactful marketing campaigns by managing budgets, negotiating with vendors, and leveraging data-driven insights to maximize ROI. This position offers an exciting opportunity to influence brand visibility and growth through innovative media strategies and meticulous planning.
Duties
- Develop comprehensive media buying and planning strategies aligned with marketing objectives, including digital marketing, social media advertising campaigns, print advertising, and paid search marketing.
- Manage the digital marketing budget, ensuring optimal allocation across platforms such as Google Ads, Facebook Advertising, Meta Ads, and Nielsen data sources.
Qualifications
- Proven experience in media buying, planning, or digital marketing roles with a strong understanding of performance marketing principles.
- Familiarity with farm products.
- Business Administration or related field is preferred; relevant certifications are a plus.
Join us as a Buyer/Planner to craft compelling marketing campaigns that captivate audiences! Your expertise will help shape innovative strategies while ensuring efficient use of resources—fueling brand growth through meticulous planning, savvy negotiation, and insightful analysis. Be part of a vibrant team dedicated to pushing boundaries in digital marketing excellence!
Pay: From $40,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Vision insurance
Work Location: In person
Salary : $40,000