Vice President, Audience Development

Solomon Page is partnering with a leading global media and entertainment company to hire a Vice President, Audience Development to join their team for a 9-month contract. This strategic leadership role will be responsible for building and scaling audience growth strategies that deepen fan engagement, increase viewership, and strengthen franchise loyalty across a diverse portfolio of television brands and programming.

The ideal candidate will bring deep expertise in audience development, entertainment marketing, television, streaming, and digital media, with a proven ability to transform linear audiences into sustained, multiplatform fandom. This individual will operate at the intersection of audience strategy, content discovery, platform optimization, lifecycle marketing, fan engagement, analytics, and performance measurement.

• Location: Los Angeles, CA or New York, NY (Onsite)

• Schedule: Part-Time, 30 Hours per Week

• Duration: 9-month contract

• Pay Rate: $127-132/hour

Responsibilities

Audience Growth & Fandom Strategy

• Develop and execute a comprehensive audience development strategy designed to drive fandom, engagement, and viewership across a portfolio of television properties.

• Build audience acquisition and retention programs that leverage linear programming as the foundation and extend engagement across streaming, social, digital, and partner channels.

• Create title-specific audience strategies focused on awareness, conversation, repeat viewing, fan participation, and long-term franchise affinity.

• Establish measurable goals, KPIs, and performance benchmarks across audience development initiatives.

• Analyze audience trends, viewing behaviors, and platform shifts to identify new growth opportunities and inform executive decision-making.

• Prioritize opportunities based on audience potential, business impact, and lifecycle stage.

Platform Partnerships & Audience Acquisition

• Lead relationships with lifecycle marketing and audience engagement partners.

• Collaborate with internal stakeholders to leverage social, video, creator, podcast, and short-form content platforms as audience acquisition channels.

• Develop always-on fandom and community engagement programs that strengthen relationships between seasons, premieres, and major programming events.

• Drive audience discovery and engagement initiatives across emerging digital and AI-powered discovery environments.

Measurement, Analytics & Optimization

• Establish audience measurement frameworks, executive dashboards, and reporting cadences.

• Analyze viewership, engagement, retention, sentiment, and audience behavior data to drive strategic recommendations.

• Develop attribution models to understand how audiences discover and engage with content across search, social, platform recommendations, paid media, and AI-powered experiences.

• Partner with data, privacy, and legal teams to ensure compliance with applicable regulations and best practices.

• Implement test-and-learn frameworks that continuously improve audience growth performance.

Cross-Functional Leadership

• Partner closely with Marketing, Programming, Research, Data Science, Media, Product, Distribution, and Advertising teams to align audience growth efforts.

• Lead agency partners and external vendors while establishing accountability, priorities, and performance standards.

• Present findings, recommendations, and audience insights to executive leadership.

• Develop and document scalable processes, methodologies, and best practices to support long-term organizational success.

Qualifications

• 10 years of experience in audience development, entertainment marketing, content strategy, television, streaming, digital media, or consumer growth marketing.

• Proven success driving audience growth, viewership, fan engagement, and franchise development for entertainment brands or television properties.

• Deep understanding of linear television programming, audience flow, scheduling strategy, and promotional planning.

• Experience developing audience strategies across linear, streaming, FAST, social media, digital platforms, and direct-to-consumer channels.

• Strong knowledge of fandom-building, community engagement, creator partnerships, audience retention, and social conversation management.

• Familiarity with content metadata, content discoverability, recommendation systems, and search optimization.

• Expertise in audience analytics, ratings, attribution modeling, retention reporting, audience segmentation, and performance measurement.

• Proven ability to lead cross-functional initiatives and influence senior stakeholders in a fast-paced environment.

• Bachelor's degree preferred.

What You'll Impact

• Increase audience engagement, viewership, and fan loyalty across a portfolio of television properties.

• Build scalable audience development frameworks that convert linear audiences into sustained multiplatform fandom.

• Improve content discoverability and audience acquisition through data-driven optimization strategies.

• Deliver measurable improvements in audience growth, engagement, retention, and franchise affinity.

If you meet the required qualifications and are interested in this role, please apply today. 

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook,
and LinkedIn.

Opportunity Awaits.

Salary : $127 - $132