Business Development Manager

Business Development Manager at The Willows at Raleigh

Love to make a difference in the lives of seniors? At Solera Senior Living, we are guided by our Core Values of Compassion, Communication, Commitment, Creativity, and Celebration. These values shape how we care for our residents, support our team members, and engage with the communities we serve.

We believe senior living should feel warm, vibrant, and purpose-driven — and we’re looking for team members who are passionate about building meaningful relationships and making an impact every day.

What Solera Offers You

• A growing company with opportunities for career advancement
• Immediate pay access — no waiting for payday
• Tuition reimbursement for continued education
• Comprehensive medical benefits, including discounted gym memberships
• Dental, vision, life, and disability insurance
• 401(k) plan
• Paid time off and paid holidays
• Employee Assistance Program
• Team member perks and discount programs
  
  
  

We are looking for a Business Development Manager to drive organic occupancy growth through external outreach, community partnerships, and non-paid referral development at The Willows at Raleigh. This role is primarily focused on relationship-based business development, with some inside sales support as needed.

This is a high-visibility opportunity for a relationship-driven professional with experience in senior living, healthcare, hospitality, or community-based sales.

Business Development Manager Key Responsibilities

• Develop and execute a structured external outreach strategy to generate non-paid referrals
• Build and maintain relationships with hospitals, rehab centers, physicians, elder-law attorneys, financial planners, senior centers, employers, and faith-based organizations
• Re-engage dormant referral sources and past prospects
• Plan and host professional lunches, educational events, and community programs
• Represent the community at networking events and local organizations
• Serve as a brand ambassador for the community and Solera Senior Living
• Support inquiry follow-up and tours during peak periods as needed
• Maintain accurate CRM documentation and referral tracking
  
  
  

Performance Indicators

• Growth in non-paid referral inquiries
• Expansion of active referral partners
• Referral inquiry-to-tour conversion
• Quality and consistency of outreach events
• Increased repeat referrals
  
  
  

Business Development Manager Qualifications

• 3–5 years of experience in senior living, healthcare, hospitality, or relationship-based sales
• Proven success in external business development and community outreach
• Strong communication and relationship-building skills
• Self-motivated, organized, and comfortable managing a local territory
• CRM experience preferred