What are the responsibilities and job description for the Brand Manager position at Solara Labs?
Solara Labs is a dynamic and innovative company committed to improving the health and well-being of individuals through cutting-edge nutritional supplements. We specialize in products that bridge the gap between healthcare practitioners and retail consumers, such as BariMelts and Renzo's Vitamins. Our mission is to provide high-quality, science-backed solutions that make a real difference in people's lives.
Join Our Growing Team as a Brand Manager!
Are you a bold, creative brand builder with a passion for digital marketing and e-commerce? Do you love turning product stories into engaging customer experiences that sell? If you're ready to take ownership of a brand and scale it to new heights, we want to meet you!
We’re looking for a Brand Manager who lives and breathes online shopping trends, brand storytelling, and performance marketing. This is your opportunity to shape and grow a leading brand in the nutraceutical space, where wellness meets innovation—and your ideas make a direct impact.
What You’ll Do
🔥 Lead Brand Strategy
Craft and execute compelling e-commerce brand strategies that drive engagement, loyalty, and sales. Stay ahead of trends, analyze consumer behavior, and use data to shape the brand’s voice and online identity.
💡 Own the Brand Identity
Be the guardian of our digital brand presence—from product pages to Instagram reels. Ensure every visual, headline, and caption reflects our unique voice and aesthetic.
📈 Drive Campaign Success
Plan and run multichannel marketing campaigns across email, social, influencers, and marketplaces. Measure, learn, and optimize to deliver real results.
🚀 Launch with Impact
Lead product launches like a pro. From strategy to execution, you’ll coordinate with cross-functional teams to introduce new products that shine in a competitive market.
🔍 Stay Ahead of the Curve
Conduct market research to uncover insights, spot opportunities, and beat the competition. Your pulse on the market will guide key decisions.
💰 Manage Marketing Dollars
Control and maximize your brand budget—invest wisely, spend smartly, and prove ROI on every campaign.
🤝 Collaborate Like a Champ
Work cross-functionally with sales, creative, product development, and external partners to keep messaging consistent and campaigns cohesive.
📊 Report & Recommend
Track brand health and campaign performance. Deliver insights, dashboards, and bold ideas to senior leadership.
🚧 Innovate Constantly
Push boundaries. Test new platforms. Bring fresh, e-commerce-forward ideas to the table that keep our brand one step ahead.
What You Bring
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5 years of experience in brand management or digital marketing with a heavy focus on e-commerce.
- Hands-on experience with Amazon, Walmart, Shopify, and other online marketplaces.
- Bonus points if you know your way around the dietary supplement or nutraceutical industry.
- Deep understanding of digital brand development, multichannel campaigns, and customer experience.
- Creative thinker with strong visual and written communication chops.
- Analytical and results-oriented—you love data, dashboards, and A/B tests.
- Comfortable using tools like Google Analytics, CRM systems, and social media platforms.
- A proactive self-starter who thrives in a collaborative, fast-paced environment.