What are the responsibilities and job description for the Email Marketing Manager position at Softworld, Inc.?
Job Details
Job Title: Email Marketing Manager
Job Location: Draper Utah 84004
Onsite Requirements:
- Email marketing experience utilizing Marketo
- Project management or product management experience with B2B ideally
- Proficient in modern marketing automation platforms (Inflection, Marketo, Braze, Customer.io, etc)
Job Description:
- We are looking for a skilled Email Marketing Manager to support our campaign and newsletter programs for both prospects and customers.
- This is an indefinite contract role at approximately 40 hours per week.
- You'll take the lead on coordinating, building, testing, and launching email blasts, while also contributing to broader lifecycle initiatives as needed.
- Strong project management, clear communication, and disciplined email calendar coordination are essential to ensuring accurate targeting, smooth cross-team collaboration, and on-time delivery.
What You'll Do:
- Build and deploy campaign and newsletter emails targeting prospects and customers.
- Partner with design, campaigns, and analytics teams to deliver timely, high-quality sends.
- Manage the email calendar, coordinate timelines, and ensure smooth cross-functional handoffs.
- Create and refine emails, with the ability to adjust HTML/CSS when needed.
- Manage segmentation and list pulls to ensure accurate targeting.
- Track performance metrics (open, click, conversion) and provide clear reporting.
- Conduct basic A/B testing and recommend improvements to increase engagement and performance.
- Maintain compliance with email best practices and regulations (CAN-SPAM, GDPR).
- Contribute to lifecycle or nurturing flows when capacity allows.
Required Qualifications:
- 3 years of hands-on email marketing experience, ideally in a B2B or SaaS setting.
- Proficiency with modern marketing automation platforms (experience with tools such as Inflection, Marketo, Customer.io, Braze, etc.).
- Demonstrated ability to build, QA, and deploy emails end-to-end.
- HTML/CSS skills sufficient to edit and troubleshoot email code.
- Strong project management and ability to manage multiple sends, calendars, and deadlines.
- Comfortable working cross-functionally and operating independently as a contractor.
- Solid analytical skills and familiarity with email performance reporting.
Preferred Qualifications:
- Experience designing or collaborating on email templates in Figma.
- Understanding of deliverability, accessibility, and email design best practices.
- Exposure to lifecycle, onboarding, or nurture program development.
- **3rd party and subcontract staffing agencies are not eligible for partnership on this position. 3rd party subcontractors need not apply.
- This position requires candidates to be eligible to work in the United States, directly for an employer, without sponsorship now or anytime in the future**
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