Marketing Specialist

About SoftWave TRT

SoftWave TRT is a rapidly growing medical technology company focused on improving patient outcomes through FDA-cleared electrohydraulic shock wave technology. Our innovative devices are used by healthcare providers across the country, and our marketing team plays a critical role in generating high-quality leads, supporting sales growth, and expanding brand awareness.

We're looking for a data-driven Marketing Specialist who enjoys optimizing digital campaigns, analyzing performance, and helping drive measurable business results.

Position Summary

The Marketing Specialist will be responsible for planning, executing, optimizing, and reporting on digital marketing campaigns across multiple platforms, with a strong emphasis on Google Ads and Meta advertising. This individual will work closely with Marketing and Sales leadership to maximize lead generation, improve campaign performance, and support the company's overall growth strategy.

The ideal candidate is analytical, organized, creative, and comfortable managing multiple campaigns simultaneously while using data to make informed marketing decisions.

Responsibilities:

• Assist and manage day-to-day marketing initiatives across digital, creative, and brand channels
• Own the day-to-day management of Google Ads and Meta advertising campaigns.
• Monitor campaign performance and continually optimize budgets, targeting, creative, and bidding strategies.
• Develop, launch, and manage lead generation campaigns.
• Perform keyword research, audience targeting, A/B testing, and ad optimization.
• Track ROI, CPL, CAC, ROAS, and other key marketing metrics.
• Stay current on platform updates, advertising best practices, and emerging digital marketing trends.
• Support paid advertising efforts across Meta and Google platforms
• Contribute to marketing copy, messaging, and campaign strategy
• Assist with website updates, content management, and ongoing rebranding initiatives
• Develop marketing materials for webinars, campaigns, and promotional initiatives
• Support brand positioning and competitive analysis projects
• Collaborate closely with internal stakeholders and external marketing agencies
• Help streamline marketing processes and improve operational efficiency
• Prepare presentations and materials for meetings and marketing initiatives
• Support email marketing campaigns and automation efforts through platforms such as HighLevel or similar systems
• Create and manage digital content including animations, graphics, videos, and advertisements
• Ensure marketing materials align with brand standards and regulatory considerations within a healthcare environment

Qualifications:

• Bachelor’s degree in Marketing, Graphic Design, Communications, or related field
• 3–6 years of marketing experience
• Experience with Adobe Creative Suite, especially After Effects, preferred
• Familiarity with website content management and basic HTML preferred
• Experience with digital advertising platforms including Meta Ads and Google Ads
• Google and/or Meta certifications are a plus!
• Strong communication skills with the ability to contribute to messaging and campaign development
• Self-starter mentality with the ability to thrive in a startup-style environment
• Eagerness to learn, take initiative, and grow within a collaborative team
• Experience managing Google Ads and Meta advertising campaigns.
• Google Ads Certification.
• Meta Certified Digital Marketing Associate, Media Buying Professional, or similar certification.

Preferred Qualifications:

• Experience working in a regulated industry such as healthcare or medical devices is a plus

SoftWave TRT is an equal opportunity employer. We make employment decisions solely based on business needs, job requirements, and individual qualifications without regard to race, gender, religion, ethnicity, age, or any other status protected by the law.