What are the responsibilities and job description for the CRM/Marketing Automation Specialist position at Software Technology Inc.?
Job title: Marketing Automation Specialist
Location: Chicago, IL (Hybrid)
Must Have:
CRM administration and workflow automation
Marketing automation platforms
Customer journey creation and lead nurturing
Email campaign setup and trigger-based communications
Audience segmentation
Workflow design using low-code/no-code tools
Integrations, APIs, Webhooks, JSON, and field mapping
Troubleshooting automation workflows
Cross-functional collaboration with Marketing, Sales Ops, Product, and Technology teams