What are the responsibilities and job description for the Product Owner, Enterprise CRM (SalesForce) position at Software Guidance & Assistance?
Software Guidance & Assistance, Inc., (SGA), is searching for a Product Owner, Enterprise CRM for a CONTRACT assignment with one of our premier Sport/Entertainment clients in Purchase NY
Department: Digital Strategy
Locations: Orlando, FL; New York, NY; Westchester, NY preferred, Remote for ideal candidate
The CRM Product Owner manages the roadmap prioritization, and that quality of execution is delivered for the multi-year CRM transformation. Reporting directly to the MD, Head of Digital Strategy, this role takes strategic direction from leadership and translates it into an actionable product backlog.
In this matrixed role, you will serve as the functional lead for a dedicated CRM delivery triad. You will collaborate closely with a CRM Program Manager and a CRM Business Analyst to deliver clean Salesforce solutions, prioritize data integration pipelines, and manage external implementation vendors.
Key Responsibilities
1. Backlog Management & Triad Leadership
Prioritize the Backlog: Build and maintain a transparent product backlog and master program log using Jira and Monday.com that aligns directly with leadership's digital strategy.
Guide the Triad: Direct the CRM delivery stream. Partner with the CRM Business Analyst to refine business requirements and collaborate with the CRM Program Manager to map team capacity against timelines.
Filter Intake Requests: Serve as the final sign-off authority for product scope. Evaluate and triage cross-functional requests to keep the execution team focused on high-priority milestones.
Maintain Visibility: Provide real-time dashboards to give leadership and stakeholders full visibility into delivery timelines and project health.
2. Salesforce Optimization & Integration Roadmap
Manage Salesforce Delivery: Direct how the Salesforce platform is used to execute automated, multi-channel customer journeys.
Govern Integrations: Lead the CRM data integration roadmap. Prioritize and sequence how external datasets, player inputs, and third-party systems cleanly sync into the central Salesforce hub.
Reduce Technical Debt: Partner with engineering teams to clean up outdated workflows, optimize data pipelines, and phase out disconnected legacy data silos.
3. Vendor & Systems Integration
Manage External Partners: Act as the CRM product contact with third-party Salesforce consultants, implementation partners, and offshore development teams.
Validate Deliverables: Review vendor work alongside the CRM Program Manager to ensure deliverables stay strictly on-scope, preventing cost overruns or unnecessary system customizations.
4. Compliance & Quality Assurance
Enforce Data Privacy: Ensure all automated marketing and audience segments comply with data privacy laws (GDPR, CCPA, CAN-SPAM).
Establish CRM QA Standards: Partner with the Technology QA team to set strict data verification and testing workflows, ensuring tracking schemas and customer communications deploy error-free.
Qualifications
Experience: 5 years managing enterprise CRM products, agile backlogs, or technical projects (Salesforce experience required).
Migration & Consolidation: Proven experience leading large-scale CRM consolidations or legacy platform migration projects.
Vendor Management: Success managing deliverables, timelines, and contract scope with external systems integrators and consultants.
Matrix Collaboration: Experience working within matrixed organizations, successfully collaborating across distinct reporting lines.
Tooling Proficiency: Strong proficiency using Jira and Monday.com to track and expose high-volume technical backlogs.
Resourcefulness: Ability to drive scale through process automation and smart prioritization within a lean team environment.
Education: Bachelor's degree in business, IT, Marketing, or a related field.
Key Performance Indicators (KPIs)
Backlog Health: A clearly prioritized, fully visible 12-month CRM delivery roadmap.
Milestone Execution: On-time delivery of data integration phases and scheduled legacy system migrations into Salesforce.
Vendor Efficiency: External projects delivered on scope with zero budget creep from unauthorized customizations.
Matrix Synergy: Smooth collaboration with the CRM BA and PM, maintaining steady project velocity and minimizing friction
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.
Department: Digital Strategy
Locations: Orlando, FL; New York, NY; Westchester, NY preferred, Remote for ideal candidate
The CRM Product Owner manages the roadmap prioritization, and that quality of execution is delivered for the multi-year CRM transformation. Reporting directly to the MD, Head of Digital Strategy, this role takes strategic direction from leadership and translates it into an actionable product backlog.
In this matrixed role, you will serve as the functional lead for a dedicated CRM delivery triad. You will collaborate closely with a CRM Program Manager and a CRM Business Analyst to deliver clean Salesforce solutions, prioritize data integration pipelines, and manage external implementation vendors.
Key Responsibilities
1. Backlog Management & Triad Leadership
Prioritize the Backlog: Build and maintain a transparent product backlog and master program log using Jira and Monday.com that aligns directly with leadership's digital strategy.
Guide the Triad: Direct the CRM delivery stream. Partner with the CRM Business Analyst to refine business requirements and collaborate with the CRM Program Manager to map team capacity against timelines.
Filter Intake Requests: Serve as the final sign-off authority for product scope. Evaluate and triage cross-functional requests to keep the execution team focused on high-priority milestones.
Maintain Visibility: Provide real-time dashboards to give leadership and stakeholders full visibility into delivery timelines and project health.
2. Salesforce Optimization & Integration Roadmap
Manage Salesforce Delivery: Direct how the Salesforce platform is used to execute automated, multi-channel customer journeys.
Govern Integrations: Lead the CRM data integration roadmap. Prioritize and sequence how external datasets, player inputs, and third-party systems cleanly sync into the central Salesforce hub.
Reduce Technical Debt: Partner with engineering teams to clean up outdated workflows, optimize data pipelines, and phase out disconnected legacy data silos.
3. Vendor & Systems Integration
Manage External Partners: Act as the CRM product contact with third-party Salesforce consultants, implementation partners, and offshore development teams.
Validate Deliverables: Review vendor work alongside the CRM Program Manager to ensure deliverables stay strictly on-scope, preventing cost overruns or unnecessary system customizations.
4. Compliance & Quality Assurance
Enforce Data Privacy: Ensure all automated marketing and audience segments comply with data privacy laws (GDPR, CCPA, CAN-SPAM).
Establish CRM QA Standards: Partner with the Technology QA team to set strict data verification and testing workflows, ensuring tracking schemas and customer communications deploy error-free.
Qualifications
Experience: 5 years managing enterprise CRM products, agile backlogs, or technical projects (Salesforce experience required).
Migration & Consolidation: Proven experience leading large-scale CRM consolidations or legacy platform migration projects.
Vendor Management: Success managing deliverables, timelines, and contract scope with external systems integrators and consultants.
Matrix Collaboration: Experience working within matrixed organizations, successfully collaborating across distinct reporting lines.
Tooling Proficiency: Strong proficiency using Jira and Monday.com to track and expose high-volume technical backlogs.
Resourcefulness: Ability to drive scale through process automation and smart prioritization within a lean team environment.
Education: Bachelor's degree in business, IT, Marketing, or a related field.
Key Performance Indicators (KPIs)
Backlog Health: A clearly prioritized, fully visible 12-month CRM delivery roadmap.
Milestone Execution: On-time delivery of data integration phases and scheduled legacy system migrations into Salesforce.
Vendor Efficiency: External projects delivered on scope with zero budget creep from unauthorized customizations.
Matrix Synergy: Smooth collaboration with the CRM BA and PM, maintaining steady project velocity and minimizing friction
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.
Salary : $63 - $68