What are the responsibilities and job description for the Lead SEM / Paid Media Account Manager position at Softline Solutions?
About Softline Solutions
Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.
About The Role
We are a fast-growing digital marketing agency seeking a Lead SEM / Paid Media Account Manager to manage and scale multiple client accounts across diverse industries and conversion models. This is a hands-on leadership role for an experienced agency professional who thrives in high-volume, performance-driven environments.
You will own strategy, execution, optimization, and client growth discussions across multi-million-dollar paid media budgets.
What You'll Do
90,000 - 115,000 USD per year(Softline HQ)
Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.
About The Role
We are a fast-growing digital marketing agency seeking a Lead SEM / Paid Media Account Manager to manage and scale multiple client accounts across diverse industries and conversion models. This is a hands-on leadership role for an experienced agency professional who thrives in high-volume, performance-driven environments.
You will own strategy, execution, optimization, and client growth discussions across multi-million-dollar paid media budgets.
What You'll Do
- Build, implement, manage, and optimize paid campaigns across:
- Google Ads (Search, PMax, Display, YouTube)
- Microsoft Ads
- Meta (Facebook/Instagram)
- Additional platforms (LinkedIn, TikTok, Criteo, AdRoll, etc.)
- Manage multiple client accounts simultaneously across lead gen and e-commerce verticals
- Lead client performance calls, QBRs, and strategic growth discussions
- Drive optimization strategies tied to CPL, CPA, ROAS, revenue, and pipeline goals
- Forecast budgets and model performance scenarios
- Implement and troubleshoot GA4, GTM, and conversion tracking
- Collaborate with creative, CRO, SEO, and analytics teams
- Mentor junior team members and contribute to overall account growth
- 5 years of paid media experience in a digital marketing agency
- Proven experience managing multiple client accounts concurrently
- Strong hands-on expertise in Google Ads, Microsoft Ads, and Meta
- Experience managing large lead generation and e-commerce budgets
- Deep understanding of varied conversion goals across industries
- GA4 proficiency and strong analytical capabilities
- Advanced Excel / Google Sheets skills
- Strong client-facing communication skills
- Ability to thrive in a fast-paced, high-account-volume environment
- Google Ads: 7 years (Preferred)
- High-growth agency environment
- Significant client exposure and strategic ownership
- Clear path to senior leadership
- Opportunity to influence client growth at scale
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
90,000 - 115,000 USD per year(Softline HQ)