Director, Sales

Company Description"Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/ Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"Emerging as a pioneering French luxury hospitality brand in 1964, Sofitel brings French zest and inspires heartfelt encounters to the most sought-after destinations worldwide. Seamlessly melding local culture with the French zest for life through remarkable savoir-faire and generous service, Sofitel is for free-minded travelers and arts and culture afficionados who have an appreciation for a refined and understated sense of modern luxury.With over 115 Sofitel and Sofitel Legend hotels in more than 45 countries, our reach is truly global, making the sky the limit for growth opportunities. As our portfolio expands each year, there are ample opportunities to be involved in both our existing properties, and our future openings. Rate of Pay: $ 130,000.00 - $ 160,000.00 per annumJob DescriptionOur Mindset / Who we areWe believe in performance, agility, innovation, fun, collective intelligence, and empowerment.We take great pride in celebrating successes, yet we do also accept to fail so we can bounce back even stronger.We are empowered and fully accountable. Everyone is encouraged to take ownership, make decisions and drive impact.We act as One team. Global, Regions and Hotels build and drive our commercial and marketing strategy together, support each other and grow collectively. We learn from each other, we win collectively.Your Mission / What you will be accountable forAs Director of Sales, you oversee the development and execution of the hotel’s sales strategy on all segments and regions.Reporting to the General Manager working in close collaboration with the Revenue Management, Marketing and Ecommerce teams, you’ll drive the hotel’s revenue growth across Rooms, F&B, MICE, Wellness and beyond.More than managing and converting incoming leads, you will champion a culture of proactivity — creating opportunities, building meaningful connections, and inspiring the team to shape our own path to success. We believe results are not left to chance, but crafted with vision, ambition, and action.You will be fully accountable for achieving our annual B2B revenue targets.Role Description / What you will doSales LeadershipPlay a key role in the budget planning process by defining ambitious targets by segment and feeder marketDevelop and implement an annual sales strategy that targets luxury leisure, corporate, MICE and group segmentsNurture key partnerships in coordination with Accor global sales office, with luxury travel advisors (Amex FHR), consortia (Virtuoso, Signature), corporate clients and MICERepresent the hotel at industry events, trade shows, and networking functions to promote the property and generate qualified leadsOrganize and participate in sales missions, fam trips, client meetings, and promotional activities to enhance hotel visibility and attract new business opportunitiesCoordinate cross-functional internal teams to ensure every event is flawlessly executed and becomes a memorable, impactful experience for clientsSales PerformanceDrive the sales team performance through data-driven decision-making and regular business reviewsAnalyse market trends, competitive benchmarks and guest insights to identify new opportunitiesRegularly audit booking channels, including online booking tools (OBTs) and self booking tools (SBTs)Collaborate with the [General Manager/Commercial & Marketing Director], Revenue, and Ecommerce Leaders to define the optimal business mix and contribute to monthly forecasts to improve accuracy, while developing targeted strategies for varying demand periodsWork closely with Revenue Management and F&B teams to streamline and accelerate the quotation process, ensuring every lead receives a fast, high-quality response that maximizes conversion potentialLeverage the ALL Accor loyalty program to drive guest engagement and business growthTeam DevelopmentRecruit, train and mentor a high-performing sales teamEnsure every sales fundamental is impeccably executed, from lead capture to post-stay engagement, in full alignment with the brand’s SOPsFoster a culture of excellence, accountability and guest-centric serviceLevers / How you will drive resultsClient relationships (Direct & Indirect), B2B loyalty programs, B2B CRM tools and sales analytics (ANAIS), Online RFP platforms, MICE preferred agreements, TMC and consortia preferred agreements, Corporate & leisure FIT, Online leisure groups, Tradeshows, Famtrip, Sales missionsDeliverables & KPIs / How success will be measuredRevPAR, ADR, Total Revenue, RGI, Sales roadmap, B2B revenue, B2B loyalty contribution, Conversion rate, Lead response time, RPS, LQA, Loyalty members RPSQualificationsExperience & Qualifications / What you will bring5 years of experience in sales in luxury hospitalityData-driven with a strong business sense and the ability to think critically, make strategic decisions, and contribute effectively to budgeting processesCurious: you like being up to date with best practices and trendsExcellent interpersonal skills with the ability to build strong relationships with external partners, and luxury clientele.Energized by teamwork between Sales, Marketing, Revenue and Ecommerce teamsVery good verbal and written communication skills in EnglishBachelor’s degree in Marketing, Hospitality, or BusinessOur Culture / What we stand forPassion for ExcellencePassion and pride for our brands, our people, our guestsEntrepreneurial spirit & confidence: you are Entrepreneurs, fully accountable, with strong KPIs and freedom tooProximity: Family spirit, responsiveness, solidarity & constant dialogue with the fieldTrust and transparency: share everything, no taboo. Feedback is a giftLong-Term relationship: with owners as well as talents. Creating a strong sense of belongingBespoke & Free: 100% experience driven. Tailored services. Unlock creativityLiving Sofitel / How you will shineExpress entrepreneurial spirt & leadership, embody French Art de VivreDemonstrate humble excellence, distinguished presence, excellence, savoir-faire and attention to details (Cousu Main)Be a team player, passionate, warm, social, with genuine care for othersShow a good sense of luxury, create stories, rituals and traditionsBe a “Francophile”: interest and curiosity about French language, culture, history, cuisineDemonstrate open-mindedness, creativity & innovationCultural link: demonstrate interest in local arts & culture, gastronomy, fashion, modern designs:Care for committed luxuryAdditional InformationAdditional InformationYour team and working environment:Opportunity to work with a diverse group, representative of over 20 countries worldwideExperienced group of individuals to train and hone innate skills and abilitiesVisa Requirements: Must be legally authorized to work in the U.S.A. Sofitel Washington DC Lafayette Square is unable to assist with work authorization.

Salary : $130,000 - $160,000