What are the responsibilities and job description for the AYLA SMITH position at Social Empire?
AYLA
SMITH
Ayla is a Perth based content creator with a dedicated audience of nearly 100,000 followers on Instagram. She authentically shares her life as a FIFO wife and mum of two boys, blending relatable family moments with everyday home inspiration, organisation tips, routines, and real life stories that resonate deeply with modern families and home lovers.
Ayla’s content celebrates the beauty in simple living - from practical home organisation ideas and seasonal family routines to candid insights on balancing work, parenting and FIFO life. With a warm, down to earth personality and a highly engaged community, she connects with followers seeking real world inspiration, heartfelt connection, and lifestyle content that feels like a conversation with a bestie.
Her audience is primarily made up of everyday Australians and family focused individuals who value authenticity, family centric content, and functional lifestyle inspiration - making her an ideal partner for brands in homewares, family lifestyle, organisation solutions, parenting, travel and everyday essentials.
Location: Perth, Western Australia
Categories: Family / Lifestyle / Home & Organisation / Parenting / Travel
Recent brand partners: Britex, Desky, Grinders, Harris Scarfe, Mirabella, Woolworths, KMART
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REQUEST MEDIA KIT
SMITH
Ayla is a Perth based content creator with a dedicated audience of nearly 100,000 followers on Instagram. She authentically shares her life as a FIFO wife and mum of two boys, blending relatable family moments with everyday home inspiration, organisation tips, routines, and real life stories that resonate deeply with modern families and home lovers.
Ayla’s content celebrates the beauty in simple living - from practical home organisation ideas and seasonal family routines to candid insights on balancing work, parenting and FIFO life. With a warm, down to earth personality and a highly engaged community, she connects with followers seeking real world inspiration, heartfelt connection, and lifestyle content that feels like a conversation with a bestie.
Her audience is primarily made up of everyday Australians and family focused individuals who value authenticity, family centric content, and functional lifestyle inspiration - making her an ideal partner for brands in homewares, family lifestyle, organisation solutions, parenting, travel and everyday essentials.
Location: Perth, Western Australia
Categories: Family / Lifestyle / Home & Organisation / Parenting / Travel
Recent brand partners: Britex, Desky, Grinders, Harris Scarfe, Mirabella, Woolworths, KMART
ENQUIRE
REQUEST MEDIA KIT