What are the responsibilities and job description for the Digital Marketing Coordinator position at Soboba Casino?
Summary
The Digital Marketing Coordinator is responsible for providing efficient and exceptional service to a wide variety of individuals on a daily basis including; Guest Services, Soboba Casino Resort Leadership and Team Members. A key responsibility of this position is to create and develop dynamic digital media content with text, image and video to enhance the brand of Soboba Casino Resort across all digital channels including social media, apps and the website. Individuals in this role must strictly adhere to the company’s standards and procedures in order to deliver a consistent guest experience (both external and internal) across the brand and to lead by example. This role plays a vital part in bringing the Soboba brand to life online by assisting with day-to-day social media activities, event coverage, basic guest engagement and general digital content support.
Duties/Responsibilities
- Assist the Digital Marketing Manager in creating, scheduling and publishing daily content across all Soboba Casino Resort social media platforms (Instagram, Facebook, X, TikTok, Threads, YouTube, etc).
- Attend on-site events and promotions to capture live photos, videos and behind-the-scenes content.
- Contribute ideas for content series and visual storytelling aligned with brand tone and goals.
- Identify social media trends, opportunities and connect with social media influencers.
- Recommend relevant content ideas to the Digital Marketing Manager.
- Support photo and video shoots, including basic photography and videography as directed.
- Assist with organizing project files, notes and creative assets, and organize and catalog digital assets for future use.
- Monitor site metrics, respond to reader comments and assist with creative design.
- Participate in team meetings; take notes and document key action items.
- Assist in planning and management of social media and website calendar.
- Develop and maintain collaborative partnerships with Department Leaders and internal teams to successfully anticipate social media need, as well as provide feedback to all departments based on social media interactions.
- Assist in research and brainstorming to support campaign development.
- Must possess solid organizational skills with the ability to simultaneously prioritize multiple priorities and/or projects in a fast-paced environment.
- Requires regular contact with other departments, supplying or seeking information on specialized matters.
- Monitor Soboba Casino Resort’s online presence through reviews, comments, posts and messages across all platforms.
- Monitor and communicate guest concerns and communicate them accordingly to the departments responsible and facilitate proper follow-up and satisfactory resolution.
- Represent the Soboba brand positively during live event coverage or public interactions.
- Maintain confidentiality and uphold company policies and procedures.
- Remain flexible and willing to work in other areas of Marketing.
- Must be physically present to work a regular, reliable, and predictable work schedule in accordance with business demands, and maintain a consistent and regular attendance record.
- Perform special projects and other responsibilities, tasks, or duties as requested.
Education / Qualifications
- Must be 21 years of age, or older.
- High School Diploma or GED equivalent, required.
- Two (2) year or four (4) year degree in social media marketing, business, or related field (training, education, marketing, business) highly desirable.
- Excellent verbal and written communication skills including editing (video, photo and text) in order to promote a positive and professional image.
- Portfolio may be required to present during interview, examples of past work in social media platforms.
- At least 1 year of experience in social media, content creation, or digital coordination preferred.
- Basic knowledge of major social platforms and social media tools and management platforms required.
- Experience in photography, videography, or basic editing tools (e.g., Adobe Express, CapCut, Canva) is strongly preferred.
- Prior experience in a casino, hospitality, or entertainment environment is a plus.
- Must be able to work a flexible schedule for a 24/7 operation, including weekends, holidays.
- Must be able to provide evidence of eligibility to work in the United States of America.
Certificates, licenses and registration
- Ability to obtain and maintain a valid Soboba Tribal Gaming Commission license.
- Required to submit to and obtain negative results on all drug and/or alcohol testing.
Soboba Casino Resort Benefits
Full-time team members are eligible to participate in a variety of group health and wellness benefits upon timely submission of appropriate enrollment forms. Coverage effective dates vary by plan and additional information will be provided to you during New Hire Orientation. Benefit offerings may change from time-to-time, but presently, Soboba Casino resort offers the following:
- 401k Plan
- Basic Life Insurance (employer paid) with the option to purchase Supplemental Life Insurance
- Medical available to employees at a significantly reduced cost. Dental & Vision paid for the employee.
- Employee Assistance Program
- Wellness Program (Annual Health Fair, Wellness Education, and Incentive Programs)
- Paid Time Off
Soboba Casino Resort Team Member Recognition including, but not limited to:
- Reward and Recognition Program (Quarterly, and Annually)
- Team member Incentives
- Discounted Team member meal
DISCLAIMER:
The information contained in this job description is intended to describe the general nature and level of work performed by Team Members within this classification. It is not intended to be an exhaustive list of all duties, responsibilities, qualifications, working conditions, or physical requirements associated with the position. Management reserves the right to modify, add, or remove duties and responsibilities as business needs dictate. The omission of specific statements regarding physical demands or work environment conditions does not exclude them from being required to perform the essential functions of the job.