Demo

Carrier Sales

SOAR TRANSPORTATION
Salt Lake, UT Full Time
POSTED ON 10/20/2026
AVAILABLE BEFORE 12/20/2026

POSITION SUMMARY

As a Carrier Sales Representative, you will work with our network of trucking carriers and build new partnerships to move freight efficiently and cost-effectively. You’ll monitor market pricing, secure reliable capacity, and coordinate the movement of specialized loads. 

KEY RESPONSIBILITIES

• Negotiate rates with carriers to maximize profit.

• Source, secure, and schedule carriers to pick up and deliver freight on time.

• Dispatch drivers and provide accurate load details, directions, and requirements.

• Manage carrier issues, resolve problems, and handle accessorials or discrepancies.

• Maintain strong working relationships with carriers, customers, and internal teams.

• Prospect new carriers and grow SOAR Transportation’s carrier base daily.

• Track and document available equipment, preferred lanes, and carrier capabilities.

• Review carrier credentials to ensure compliance with company standards.

• Send rate confirmations and verify receipt.

• Communicate capacity needs and opportunities to sales and business development.

• Support new team members and contribute to process improvements.

• Ensure all booked loads are fully covered before end of day.

• Maintain company, employee and customers confidentiality

• Maintain proper attendance and punctuality to ensure that the department is operated in an efficient and cost-effective manner.

• Ability to work on any SOAR Transportation site or SOAR Transportation customer location site while performing the essential functions of this position.

• Act as a fiduciary of SOAR Transportation. 

• Through words and actions support SOAR Transportations mission, vision, and values; furthermore, actions and decisions will align with organizational guiding principles.

• Follow all work rules as written in the company handbook and company policies and procedures or as communicated by the company Human Resources Department.

• Perform other duties as assigned.

QUALIFICATIONS

• High school diploma required; some college preferred.

• 1–2 years in sales, customer service, or carrier sales/brokerage preferred.

• Strong communication, negotiation, and problem-solving skills.

• Ability to work in a fast-paced, deadline-driven environment.

• Experience with specialized transportation or hazmat (preferred).

• Proficient with computer systems and quick to learn new tools.

• Driven, competitive, and committed to continuous improvement.

• Effective multitasker with sound decision-making abilities.

KPI’s – these metrics will be fluid as market conditions move

• Total Calls: 80 calls per day

• Outbound Call Time: Minimum required daily call hours (2 hours) (tracked and reviewed)

• Carrier Offers: 20 offers per day -Future target: 30 offers per day as efficiency and pipeline improve

• Bookings: 10 bookings per day

• Carriers Added: 20 new carriers per day

• BDAT Performance: Maintain a minimum 70% BDAT score (buying freight below DAT benchmarks)

PERFORMANCE MEASUREMENT

• Ability to manage execution of load plans effectively.

• Ability to manage customer account set up as well as the operational aspects of the business.

• Ability to communicate customer requirements and service parameters internally.

• Ability to maintain and increase customer volumes and margins.

• Ability to identify customer transportation needs and effectively sell transportation solutions.

• Ability to identify profitable opportunities.

• Ability to maintain positive relationships with customers and other employees.

Salary.com Estimation for Carrier Sales in Salt Lake, UT
$69,158 to $96,205
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