Director / Lead, Brand & Content Strategy

At Soar Autism Center, you’ll join a team that’s deeply committed to delivering exceptional, ethical care for children and families. We operate integrated, collaborative care centers where clinicians and professionals across disciplines work together to deliver high-quality, evidence-based care. If you are seeking a mission-driven organization that prioritizes quality, support, and growth, you’ll find your place here.

Location : Denver, CO (Hybrid) or Remote

Salary Range: $125,000.00 - $175,000.00/year

Key Responsibilities

Brand Positioning & Messaging Architecture – 20%

• Narrative Development: Partner with the SVP of Marketing to refine Soar’s core value proposition and "Soar Voice" across all digital touchpoints.
• Clinical Translation: Translate complex care models into human-first, accessible narratives for families and caregivers.
• Competitive Intelligence: Regularly audit the messaging of other providers to ensure Soar’s differentiators remain sharp, unique, and relevant.
  
  

Content Strategy & Multi-Channel Production – 30%

• Editorial Roadmap: Map out monthly content themes that align with the parent journey, from initial diagnosis to enrollment to ongoing care.
• Multi-Channel Asset Creation: Oversee end-to-end production of educational long-form pieces, videos, and creative assets for organic and paid marketing activities.
  
  

Social Strategy & Community Management – 40%

• Ecosystem Ownership: Lead the strategy for organic and paid social channels (Facebook, Instagram, LinkedIn) and develop active community participation strategies (e.g., private Facebook groups, Reddit).
• Influencer & Advocacy Mapping: Identify and build relationships with local "micro-influencers" (e.g., local pediatricians, special needs advocates, or influential "autism moms") in new and existing markets.
• Measurement & Reporting: Establish and report on KPIs that bridge the gap between engagement and business impact.
• Reputation Management: Manage social listening and online reputation to identify emerging parent needs and potential brand risks.
  
  

Thought Leadership & Recruitment Support – 10%

• Internal Journalism: Act as an internal reporter, interviewing clinical leads to extract insights for thought leadership calendars.
• Executive Visibility: Manage the LinkedIn presence and professional brand for key Soar executives and clinical leads to build industry-wide authority.
• Employer Brand: Partner with People and Talent Acquisition teams to build a compelling brand that attracts and converts top-tier clinical candidates.
  
  

Qualifications

• Required Qualifications
• Functional Expertise: 7–15 years in marketing with a heavy emphasis on content strategy, social media management, and community building.
• Strategic Execution: Proven ability to build a strategy from scratch and personally execute the initial phases.
• Analytical Mindset: Experience tracking funnel metrics from lead to inquiry and using data to inform decisions.
• Preferred Qualifications
• Domain Expertise: Experience in healthcare, neurodiversity, or high-stakes family services.
  

Benefits & Support

• Medical, dental, and vision benefits
• Paid time off and company holiday
• Retirement benefits (e.g., 401(k) with employer contribution)
• Professional development and training support
• Additional benefits specific to the role or location
  
  

Soar Autism Center is committed to diversity and inclusion at all levels. As an equal opportunity employer, we strictly prohibit discrimination or harassment and welcome applicants of all backgrounds, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or other protected characteristics.

Applications for this position will be accepted on a rolling basis.

For Internal Tracking Only

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