Social Media and Marketing Coordinator

Overview

We are seeking a dynamic and innovative Social Media and Marketing Coordinator to join our marketing team. This paid position offers an exciting opportunity to develop and execute comprehensive digital marketing strategies that enhance brand visibility and engagement across multiple platforms. The ideal candidate will possess a strong understanding of social media management, content creation, and digital marketing tools, with a keen eye for design and analytics. Your role will be instrumental in shaping our online presence, fostering community relationships, and driving brand growth through compelling campaigns and strategic outreach.

Responsibilities

• Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, TikTok and others to increase audience engagement and brand awareness.
• Create high-quality content including graphics, videos, photography, and written posts aligned with branding guidelines and marketing objectives.
• Utilize social listening tools to monitor brand reputation, industry trends, and competitor activities; analyze insights to inform content strategy.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Design visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support marketing campaigns.
• Execute targeted advertising campaigns on Facebook Ads and other digital channels to reach specific audiences effectively.
• Conduct keyword research and optimize content for SEO to improve organic reach on search engines.
• Track web analytics with Google Analytics and web analytics tools to measure campaign performance; prepare reports for continuous improvement.
• Collaborate with Owner and Sales teams to coordinate outreach efforts that enhance brand reputation.
• Engage with followers through comments, messages, and community interactions to foster positive relationships.

Qualifications

• Proven experience in social media management, digital marketing, or related roles.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Strong understanding of social media platforms’ algorithms, advertising options (including Facebook Advertising), and management tools like Hootsuite or Buffer.
• Knowledge of SEO best practices, keyword research techniques, and web analytics (Google Analytics).
• Familiarity with social listening tools and strategies for reputation management.
• Excellent written communication skills with an eye for proofreading and editing.
• Ability to create engaging multimedia content including photography and video editing.
• Experience in branding strategies, relationship management, and public relations is a plus.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Portfoliois a plus!
• If you are passionate about digital storytelling, eager to innovate within the social media landscape, and committed to elevating brand presence through strategic marketing efforts, we encourage you to apply today.

Pay: $20.00 - $25.00 per hour

Benefits:

• Employee discount
• Flexible schedule

Work Location: In person

Salary : $20 - $25