What are the responsibilities and job description for the Customer Advocacy Manager position at Snyk?
Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud.
Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking.
It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world.
Why this role?
Do you love getting to know customers, what matters to them, and creating impactful programs that amplify their voice? We're looking for collaborative, curious, and motivated Customer Advocacy Manager to join our dynamic Customer Marketing and Community team.
This is a high-impact, highly cross-functional role where you'll blend creative storytelling, relationship building, and strategic program design to drive measurable business outcomes. In this role, you will be responsible for day-to-day management of our customer advocacy and reference program helping identify and elevate the customers who love us. You’ll use AI, automation, and modern tools to make advocacy more efficient, more scalable, and more impactful while ensuring customers have a thoughtful, positive experience and advocacy supports business outcomes.
As you step into this role, you’ll bring enthusiasm and purpose ready to make a meaningful impact on both our organization and our customers. You’ll immerse yourself in a collaborative, fast-moving team environment, where creativity, laughter, and new ideas are encouraged, and where the voice of the customer helps shape everything we do.
If you are passionate about putting customers first, love to get stuff done, and laugh a bit along the way we'd love to meet you.
What You'll Do
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs
Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking.
It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world.
Why this role?
Do you love getting to know customers, what matters to them, and creating impactful programs that amplify their voice? We're looking for collaborative, curious, and motivated Customer Advocacy Manager to join our dynamic Customer Marketing and Community team.
This is a high-impact, highly cross-functional role where you'll blend creative storytelling, relationship building, and strategic program design to drive measurable business outcomes. In this role, you will be responsible for day-to-day management of our customer advocacy and reference program helping identify and elevate the customers who love us. You’ll use AI, automation, and modern tools to make advocacy more efficient, more scalable, and more impactful while ensuring customers have a thoughtful, positive experience and advocacy supports business outcomes.
As you step into this role, you’ll bring enthusiasm and purpose ready to make a meaningful impact on both our organization and our customers. You’ll immerse yourself in a collaborative, fast-moving team environment, where creativity, laughter, and new ideas are encouraged, and where the voice of the customer helps shape everything we do.
If you are passionate about putting customers first, love to get stuff done, and laugh a bit along the way we'd love to meet you.
What You'll Do
- Take Snyk's customer advocacy program to the next level, identifying, nurturing, and expanding our robust customer advocacy network across all levels of the account—from practitioners to executives.
- Shape how we showcase customer impact, creating content that builds trust, fuels awareness, and supports go-to-market initiatives.
- Build and manage a pipeline of customer-led content, owning the process from inception through amplification. This includes developing references, success stories, speaking engagements, pull quotes, videos, media interviews, press releases, analyst engagements, podcasts, and testimonials.
- Grow Snyk's presence on third‑party review sites (Gartner Peer Insights), assisting with internal campaigns to drive positive ratings and maintain a strong competitive position.
- Maintain and continuously update a centralized repository of advocacy assets that can be easily leveraged by Marketing, Sales, and Customer Success to drive pipeline and customer expansion.
- Partner with cross-functional stakeholders to ensure the voice of the customer is consistently reflected in messaging, campaigns, and storytelling.
- Lead the roll out and adoption new scalable reference management tool, ensure the tool embeds references into sales motions
- Track and report on the reach and impact of advocacy initiatives, advocacy KPIs, and using insights to identifying opportunities to expand and evolve the program.
- 5 years in customer marketing, advocacy, community, or customer content roles at B2B SaaS companies.
- Customer-first mindset with strong relationship-building skills and the ability to understand customer goals, pain points, and sentiment to nurture long-term customer partnerships.
- Proven experience working on a daily basis with sales leaders and fellow subject matter experts to ideate, generate, and execute customer advocacy strategy, content ideas, and deliverables with measurable value to business outcomes.
- Experience and passion for understanding customers and creating stories that highlight their business impact and thought leadership
- Lead with empathy and collaboration, and inspire others with grit, optimism, and integrity.
- Operates effectively in a high‑volume, fast‑paced environment with a scrappy, "do-what-it-takes" attitude.
- Thrive in change by staying resourceful, solution-focused, and positive-removing roadblocks, sharing insights, and keeping morale high.
- Strong project management skills with ability to manage multiple programs simultaneously
- Exceptional written and oral communication skills
- Tech savvy with experience utilizing AI and sales reference management tools to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact.
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs
- Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances