What are the responsibilities and job description for the Creative Director, Specs & Lens Studio position at Snap Inc.?
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
The Specs and Lens Studio Marketing team unites Snap’s consumer and developer marketing under one creative system, connecting storytelling, design, and innovation to deliver world-class work across audiences. We build the Specs brand from launch to scale, grow the Lens Studio developer ecosystem, and drive flagship partnerships and campaigns that shape culture and redefine how the world experiences Snap.
As Creative Director you will lead the Innovation Studio, the in-house creative hub powering Specs and Lens Studio Developer Marketing. You’re a hands-on creative leader, conceptual, copy-fluent, and design-savvy, who can think strategically while diving deep into craft. You’ll shape ideas from insight to execution, sell breakthrough creative, and push work that connects culture, creativity, and technology.
Technically fluent, with a strong understanding of immersive technologies including AR, AI, and wearables, you’ll lead a multidisciplinary team of designers, writers, and conceptual creatives to deliver bold, high-impact storytelling across campaigns, partnerships, and product launches.
Roles & Responsibilities:
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4 days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC):
The base salary range for this position is $229,000-$343,000 annually.
Zone B:
The base salary range for this position is $218,000-$326,000 annually.
Zone C:
The base salary range for this position is $195,000-$292,000 annually.
This position is eligible for equity in the form of RSUs.
The Specs and Lens Studio Marketing team unites Snap’s consumer and developer marketing under one creative system, connecting storytelling, design, and innovation to deliver world-class work across audiences. We build the Specs brand from launch to scale, grow the Lens Studio developer ecosystem, and drive flagship partnerships and campaigns that shape culture and redefine how the world experiences Snap.
As Creative Director you will lead the Innovation Studio, the in-house creative hub powering Specs and Lens Studio Developer Marketing. You’re a hands-on creative leader, conceptual, copy-fluent, and design-savvy, who can think strategically while diving deep into craft. You’ll shape ideas from insight to execution, sell breakthrough creative, and push work that connects culture, creativity, and technology.
Technically fluent, with a strong understanding of immersive technologies including AR, AI, and wearables, you’ll lead a multidisciplinary team of designers, writers, and conceptual creatives to deliver bold, high-impact storytelling across campaigns, partnerships, and product launches.
Roles & Responsibilities:
- Lead concept development and creative execution for Specs and Lens Studio campaigns.
- Drive creative for flagship partnerships from brief to launch.
- Be hands-on in conception, copywriting, and design direction.
- Present and pitch creative ideas to senior stakeholders and partners.
- Mentor and inspire the Innovation Studio team, setting the bar for storytelling and craft excellence.
- Partner closely with Global Brand Experience, Comms, and Product to align creative storytelling with strategic goals.
- Uphold Snap’s creative standards across all consumer and developer-facing work.
- Proven record of developing and mentoring creative talent and teams.
- Hands-on creative leader, actively concepting, writing, and building decks, not just directing work.
- Exceptional conceptual thinker with strong copy, design, and presentation skills.
- Deep understanding of culture, creativity, and emerging technologies (AR, AI, immersive).
- Experience leading multidisciplinary teams across consumer and developer campaigns.
- Strong communicator and collaborator who thrives in fast-paced, high-impact environments.
- Balance of ambition, humility, and craft excellence.
- 12 years of creative experience, including 4 in senior or creative leadership roles and 2 years managing teams.
- Portfolio demonstrating world-class conceptual thinking, storytelling, and design direction.
- Proven record leading campaigns from strategy through launch across digital, experiential, and innovation work.
- Experience across consumer and developer-facing creative.
- Familiarity with AR, AI, or interactive innovation campaigns.
- Recognition from top-tier creative or innovation awards preferred.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4 days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC):
The base salary range for this position is $229,000-$343,000 annually.
Zone B:
The base salary range for this position is $218,000-$326,000 annually.
Zone C:
The base salary range for this position is $195,000-$292,000 annually.
This position is eligible for equity in the form of RSUs.
Salary : $195,000 - $343,000