Marketing Communications Coordinator

Description

SMRT is a multi-disciplinary, full-service architecture and engineering firm specializing in the design of high-performing, complex and sustainable environments nationwide with a concentration in the Northeast. We are committed to partnership and collaboration with our clients and colleagues, and to creating opportunities for our staff to hone their expertise and advance their careers through personal growth and professional success. SMRT enjoys longevity and stability; our strategic vision provides for a strong and exciting future of continued growth and expansion. 

Position Summary

SMRT seeks a mid-level communications professional to support our marketing and business development efforts. This role is ideal for marketers who are passionate about storytelling and transforming technical project accomplishments into compelling story narratives for a variety of mediums.

The Marketing Communications Coordinator plays a critical role in how we strategically position SMRT as architectural and engineering experts. This role is responsible for coordinating and writing marketing content for all SMRT’s digital platforms with responsibilities including populating SMRT’s social media channels; writing press releases, articles, and pitches for a variety of media outlets; ghostwriting blog posts and articles; writing internal Good News emails; and coordinating content for special events, conferences, and the pursuits team when needed. 

Key Responsibilities

• Maintain and update the website, ensuring all public-facing materials are accurate, up-to-date, and reflective of SMRT’s culture and projects.
• Support the development and execution of public relations and social media strategies, including writing and editing press releases and blog posts.
• Assist in the creation of content for trade publications, LinkedIn articles, and media pitches.
• Partner with the director of marketing to position people and projects across LinkedIn, Facebook, and Instagram, while strengthening client and partner relationships through tagging and mentions.
• Drive and maintain the social media content calendar.
• Coordinate and abstracts for award submissions, conference programs, and speaking engagements.
• Monitor SMRT’s active projects/marketing functions and capture stories, i.e. special events, promotional milestones, and final photography. 
• Monitor media sources for pertinent information related to industry trends and marketing innovations and distribute across market sectors.
• Participate in local media events and community and industry activities to enhance the image of the company.

Requirements

Skills & Qualifications

• Minimum of 5 years of experience in marketing, communications, or a related field.
• Excellent writing, editing, and communication skills.
• Insatiable curiosity and a knack for investigative research.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Self-motivated with strong organizational and time management skills.
• Proficiency in Microsoft Office (Word, PowerPoint); familiarity with Adobe Creative Cloud is a plus.
• Experience with social media platforms and content management systems.
• Experience with generative AI writing tools like CoPilot and ChatGPT.
• Experience in the AEC (architecture, engineering, construction) industry, preferred.