What are the responsibilities and job description for the Market Manager – MASSACHUSETTS STATE position at SMOKE LAB?
Massachusetts State Market Manager
Location: Boston, Massachusetts, United States
Industry: Spirits / Beverage Alcohol
About the Role
The State Manager is responsible for leading NV Group’s portfolio of spirits across Massachusetts. This role will oversee distributor relationships, drive the execution of brand and sales strategies, market share growth, and profitability.
The ideal candidate is a dynamic leader with a strong understanding of the spirits industry and the ability to foster collaboration across teams.
Key Responsibilities:
Distributor Management
- Serve as the primary contact for distributor partners in Massachusetts, ensuring alignment with NV Group’s business strategies
- Develop and execute joint business plans with distributors to meet sales and distribution targets
- Monitor distributor performance and hold them accountable for depletions, execution standards, and promotional effectiveness
Sales and Market Execution
- Achieve annual sales, distribution, and volume targets for NV Group’s spirits portfolio
- Drive excellence in execution across on-premise, off-premise, and emerging e-commerce channels
- Conduct regular market visits to evaluate execution, build relationships with key accounts, and identify opportunities
- Implement and track brand programs, promotional activities, and pricing strategies
Strategic Planning and Collaboration
- Work closely with the National Sales Director to align regional and local strategies
- Collaborate with cross-functional teams, including marketing and key account managers, to execute national and regional programs
- Provide insights and feedback from the market to inform strategies and drive continuous improvement
Market Analysis and Reporting
- Analyze market trends, competitive activity, and performance data to inform strategic decisions
- Prepare regular performance reports for leadership, highlighting successes, challenges, and opportunities
- Manage budgets effectively, ensuring alignment with corporate guidelines and ROI objectives
Qualifications:
Experience
- 5 years of sales and management experience in the spirits, beverage alcohol, or consumer packaged goods (CPG) industry
- Proven ability to lead and manage a sales territory while achieving measurable results
- Strong background in distributor management and account development
Skills
- Deep knowledge of the spirits industry, distributor networks, and large market dynamics
- Exceptional leadership and distribution management abilities
- Strong analytical and strategic planning skills
- Excellent communication, negotiation, and relationship-building skills
Requirements
- Bachelor’s degree in Business, Marketing, or related field (preferred)
- Willingness to travel extensively within the territory
- Valid driver’s license
Key Competencies
- Results-Oriented: Maintains a relentless focus on achieving and exceeding objectives
- Strategic Thinking: Anticipates market dynamics and crafts impactful strategies
- Collaboration: Partners effectively across functions to align resources and deliver results
- Adaptability: Thrives in a dynamic, fast-paced environment
Physical Demands
While performing the essential functions of this job, daily physical activities may include, but are not limited to:
- Lifting, lowering, pushing, carrying, or pulling up to 45 lbs
- Sitting, standing, walking, bending, reaching, and working on a computer
How to Apply
Interested candidates are invited to apply via LinkedIn.
Please also email your resume to joelmartin@nvgroup.co.in
with the subject line:Massachusetts State Market Manager – NV Group