What are the responsibilities and job description for the Associate Retail Content Manager position at Smithfield Foods?
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A great job-and a great future-awaits you at Smithfield Foods. We are an American food company with a leading position in packaged meats and fresh pork products. We’re looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Apply Now!
The Value You’ll Bring
The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.
Reporting to the Senior Omnicommerce Manager, the Associate Content Manager leads the execution and optimization of retailer content syndication, categorization, and e‑commerce performance. This role owns product content integrity from end to end, ensuring accuracy and consistency across platforms while maximizing search visibility, shopper engagement, conversion, and alignment with evolving industry trends.
What You’ll Do
The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.
EEO Information
Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.
If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.
A great job-and a great future-awaits you at Smithfield Foods. We are an American food company with a leading position in packaged meats and fresh pork products. We’re looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Apply Now!
The Value You’ll Bring
The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.
Reporting to the Senior Omnicommerce Manager, the Associate Content Manager leads the execution and optimization of retailer content syndication, categorization, and e‑commerce performance. This role owns product content integrity from end to end, ensuring accuracy and consistency across platforms while maximizing search visibility, shopper engagement, conversion, and alignment with evolving industry trends.
What You’ll Do
The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.
- Best-in-Class Content Strategy & Execution: Lead the development and execution of optimized product content across digital platforms.
- Retailer Content Optimization: Partner with brand teams to ensure accurate, complete, and optimized product information—including images, attributes, and descriptions—across all retailer platforms.
- Digital Shelf Governance: Oversee digital shelf audits, resolve content discrepancies, and ensure consistency, accuracy, and retailer compliance.
- Performance Analysis & Insights: Analyze sales, traffic, content health, and conversion data to identify performance drivers and uncover optimization opportunities.
- Assortment Optimization: Provide data-driven recommendations to optimize the e‑commerce assortment, driving growth and operational efficiency in partnership with Sales and Marketing teams.
- Cross‑Functional Collaboration: Work effectively with internal Sales, Brand, Item Setup, and Agency teams to ensure seamless execution and alignment.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.
- Education & Experience: Bachelors’ Degree from an accredited four-year college or university in Business, Marketing, or related field and 3 years relevant marketing experience; or equivalent combination of education and experience, required.
- Leadership Experience: Experience acting as a lead by providing training, coaching or mentoring to less experienced staff or though managing a process or project.
- PIM & Platform Expertise: Experience with PIM and content syndication platforms such as Syndigo, 1WorldSync (1WS), Salsify, Item360, and AWS.
- Strategic, Analytical & Solution‑Oriented Thinker: Strong strategic mindset with exceptional critical thinking, problem‑solving abilities, and a solutions‑focused, innovative approach.
- Project Management & Communication Excellence: Exceptional project management skills with strong attention to detail, paired with outstanding written, verbal, and presentation skills.
- Influence & Cross‑Functional Collaboration: Proven ability to build relationships, influence stakeholders, and effectively manage multiple agencies and cross‑functional teams.
- Execution‑Driven & Adaptable: Self‑starter who thrives in a fast‑paced environment; adaptable, resilient, resourceful, and committed to executing with excellence.
- Travel: Willingness to travel up to 10%.
EEO Information
Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.
If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.