What are the responsibilities and job description for the Digital Marketing Communications Specialist position at Smith & Wesson?
Digital Marketing Communications Specialist The position is in-office/non-remote in Maryville, TN The Gemtech story has been seven decades in the making. Beginning back in the 1960's when radiologist and firearm enthusiast Phil Dater began dabbling off-hours in his hospital's machine shop. Dr. Dater merged his passion for guns and his knowledge of ultrasound to create solutions that would silence skeptics and improve the overall shooting experience. With a focus on design, intense testing and a customer-first mentality. Gemtech would grow year-over-year to become one of the world's leading suppressor companies. Gemtech is trusted every day by members of the United States Military, Federal Agencies and local police, as well as being used by thousands of civilian shooters. In 2017, Gemtech was acquired by Smith & Wesson, one of the world's leading firearm manufacturers. This strategic partnership has led to the expansion of Gemtech product innovation and has advanced the accessibility of suppressed shooting options. Essential Duties and Responsibilities
Build, test, schedule, and deploy email and SMS campaigns supporting product launches, promotions, consumer education, and e-commerce objectives. Maintain audience segments and approved automated messaging flows supporting customer acquisition, engagement, repeat purchases, and retention. Coordinate campaign copy, creative assets, links, and landing pages to deliver a consistent customer experience. Update website content, product information, promotional pages, and campaign landing pages. Execute the social publishing calendar, monitor community activity, and route customer questions to the appropriate resources. Apply SEO fundamentals to website content and identify opportunities to improve discoverability and engagement. Track email and SMS revenue, conversion rates, clicks, subscriber growth, unsubscribes, and other agreed-upon performance measures. Report website traffic, social engagement, and campaign results, with practical recommendations for improvement. Follow approved processes for subscriber consent, messaging, privacy, and platform requirements. Support trade shows, dealer events, media activations, and product launches within your functional area.
NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions. Education and Experience
Bachelor's degree in marketing, marketing communication or related field. Minimum of 2-3 years of related experience in website management and email & SMS marketing
Competencies and Skills
Google Analytics Web content management Email and SMS marketing software SEO best practices Copywriting Basic UI/UX design principles. Experience in the Adobe creative suite is preferred but not required Basic HTML is preferred but not required Strong writing and editing skills, along with a track record of creating content for consumers. Self-motivated, independent, and proactive worker with a high level of organization, professionalism, and attention to detail Familiarity and willingness to work in a deadline-oriented, fast-paced team environment Strong collaboration and relationship-building skills Ability to think strategically Ability to work independently while managing multiple responsibilities and projects Demonstrated ability to adapt to and learn new processes
Physical Demands
Must be comfortable around firearms Continuous: sitting Occasional: walking, standing, bending, kneeling, squatting, reaching, fine and gross upper body motor movement. Extended time in a sitting position, prolonged use of a computer, and possible eye strain. Occasional lift: 0 to 30 pounds
NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Normal office environment and office lighting. Within the Smith & Wesson manufacturing facility, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards. The following Personal Protective Equipment is required: Safety glasses with side shields and hearing protection required when on manufacturing floor. The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear. RECRUITING FRAUD ALERT At Smith & Wesson, your personal information and online safety are our top priorities. Our recruiters will only direct candidates to apply through our official career page www.smith-wesson.com/careers . We will never request payments, financial account details, or sensitive information such as Social Security numbers. If you're unsure about the legitimacy of a message, please contact HRRecruiting@smith-wesson.com for verification.
Build, test, schedule, and deploy email and SMS campaigns supporting product launches, promotions, consumer education, and e-commerce objectives. Maintain audience segments and approved automated messaging flows supporting customer acquisition, engagement, repeat purchases, and retention. Coordinate campaign copy, creative assets, links, and landing pages to deliver a consistent customer experience. Update website content, product information, promotional pages, and campaign landing pages. Execute the social publishing calendar, monitor community activity, and route customer questions to the appropriate resources. Apply SEO fundamentals to website content and identify opportunities to improve discoverability and engagement. Track email and SMS revenue, conversion rates, clicks, subscriber growth, unsubscribes, and other agreed-upon performance measures. Report website traffic, social engagement, and campaign results, with practical recommendations for improvement. Follow approved processes for subscriber consent, messaging, privacy, and platform requirements. Support trade shows, dealer events, media activations, and product launches within your functional area.
NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions. Education and Experience
Bachelor's degree in marketing, marketing communication or related field. Minimum of 2-3 years of related experience in website management and email & SMS marketing
Competencies and Skills
Google Analytics Web content management Email and SMS marketing software SEO best practices Copywriting Basic UI/UX design principles. Experience in the Adobe creative suite is preferred but not required Basic HTML is preferred but not required Strong writing and editing skills, along with a track record of creating content for consumers. Self-motivated, independent, and proactive worker with a high level of organization, professionalism, and attention to detail Familiarity and willingness to work in a deadline-oriented, fast-paced team environment Strong collaboration and relationship-building skills Ability to think strategically Ability to work independently while managing multiple responsibilities and projects Demonstrated ability to adapt to and learn new processes
Physical Demands
Must be comfortable around firearms Continuous: sitting Occasional: walking, standing, bending, kneeling, squatting, reaching, fine and gross upper body motor movement. Extended time in a sitting position, prolonged use of a computer, and possible eye strain. Occasional lift: 0 to 30 pounds
NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Normal office environment and office lighting. Within the Smith & Wesson manufacturing facility, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards. The following Personal Protective Equipment is required: Safety glasses with side shields and hearing protection required when on manufacturing floor. The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear. RECRUITING FRAUD ALERT At Smith & Wesson, your personal information and online safety are our top priorities. Our recruiters will only direct candidates to apply through our official career page www.smith-wesson.com/careers . We will never request payments, financial account details, or sensitive information such as Social Security numbers. If you're unsure about the legitimacy of a message, please contact HRRecruiting@smith-wesson.com for verification.