Senior Content Specialist

We are looking for a Senior Content Specialist who is as passionate about great design and compelling storytelling as they are about strategy and results. This is a hands-on, creative, and highly visible role at the intersection of luxury marketing, brand building, and real estate sales. You will be the voice, aesthetic, and creative engine behind one of Tampa Bay's most recognized brands — producing content across digital, social, print, and sales channels that reflects the sophistication our clients expect.

This is a full-time, on-site position based in St. Petersburg, FL, with regular travel throughout the Tampa Bay area to capture content at properties, events, and new developments.

Digital & Social Media

• Plan, create, and publish daily content across Instagram, Facebook, LinkedIn, and emerging platforms
• Produce short-form social videos, reels, and property highlight content that performs — visually and algorithmically
• Develop and maintain a content calendar aligned with listings, market moments, and brand campaigns

Email Marketing

• Design and write aesthetically refined, strategically crafted email campaigns that engage a high-net-worth audience
• Segment and tailor messaging to buyers, sellers, investors, and referral networks
• Analyze performance and continuously optimize for open rates, engagement, and conversion

Web & Blog Content

• Write and update website copy that reflects our brand positioning and supports SEO strategy
• Produce blog articles on luxury market trends, neighborhood spotlights, new development news, and lifestyle content

Print & Advertising

• Concept and produce print campaigns including property brochures, direct mail pieces, and luxury print advertisements
• Maintain exacting brand standards across all print collateral — typography, layout, photography selection, and copy

Sales & Presentation Support

• Collaborate with agents and leadership to build polished sales presentations and pitch decks
• Create property-specific marketing packages and listing proposals that win business and wow clients
• Support new development marketing with campaign materials from pre-launch through sell-out

Experience & Background

• 4 years of content, marketing, or creative experience — ideally within luxury real estate, high-end hospitality, fashion, design, or another premium consumer brand
• Proven track record producing content that is both beautiful and effective
• Experience working across both digital and print channels
• Bachelor's degree in Marketing, Communications, Journalism, Design, or a related field required

Skills & Mindset

• Deep understanding of luxury brand aesthetics — you know the difference between premium and pretentious
• Strong grasp of sales psychology and how content moves people through a decision-making journey
• Strategic thinker who can zoom out to campaign-level planning and zoom in to nail a single caption
• Proficiency in design tools (Adobe Creative Suite, Canva Pro, or equivalent) and email platforms (Mailchimp, Klaviyo, or similar)
• Exceptional writing ability — concise, evocative, and on-brand across every format
• Actively using and exploring AI tools for content creation, ideation, and workflow efficiency; you see AI as a creative collaborator, not a shortcut
• Highly organized and self-directed with the ability to manage multiple projects simultaneously in a fast-moving environment
• Comfortable on location — you're willing to travel around Tampa Bay weekly to capture photos, video, and content at properties and events

• Competitive salary commensurate with experience
• Health, vision, and dental insurance
• 401(k) with 3% company contribution
• 2 weeks paid vacation
• Company events and a collaborative, high-energy team culture
• The opportunity to build your portfolio alongside one of the most respected luxury brands in Tampa Bay

Founded in 1969, Smith & Associates Real Estate is Tampa Bay's largest independent and locally-owned real estate brokerage, with a commitment to exceptional service and superior market knowledge. Deeply embedded in the community and comprised of six strategically located offices in the Tampa Bay area, 285 associates, an annual sales volume of $2.18 billion, and over 2,981 transactions a year. Smith & Associates Real Estate is the number one luxury brokerage firm of $1M residences with 10.9% of the market share and an average price of $1.87M. The company completes eight transactions a day and is a nationally recognized leader in the real estate industry. For more information, visit smithandassociates.com.