What are the responsibilities and job description for the Media Analytics Specialist position at SME?
Responsible for developing, maintaining, and enhancing performance reporting, dashboards, and data-driven insights that support business decisions across SME's print and digital media products, and related audience engagement and revenue activities. This role consolidates and interprets data from multiple sources, identifies trends, and delivers clear, actionable reporting that informs sales efforts, content and product performance, audience engagement, and planning needs. The position ensures accurate execution, a consistent reporting cadence, and timely insights that strengthen operational effectiveness and support organizational goals.
MAJOR FUNCTIONS
- Develop and maintain a consistent reporting cadence for print and digital media products, including daily, weekly, monthly, quarterly, and annual performance reporting.
- Produce accurate dashboards, visualizations and performance summaries that highlight key trends, audience engagement metrics and product outcomes.
- Consolidate data from multiple systems and sources; validate, clean, and format data to ensure accuracy and readiness for reporting and analysis.
- Analyze product, content, and advertising performance metrics to identify patterns, opportunities, and recommendations that support decision-making.
- Support advertising sales by preparing data-driven presentations, performance summaries and client-facing reporting that demonstrate value and inform revenue opportunities.
- Partner with content and product teams to provide insights that inform editorial planning, audience development and content optimization strategies.
- Contribute to improving reporting tools, data workflows, and analytical process by identifying technical or operational enhancements that increase efficiencies and accuracy.
- Document reporting processes and maintain standards for data integrity, formatting and distribution to ensure consistency across reporting cycles.
- Collaborate with cross-functional partners to align data needs, timelines, and deliverables related to media performance and revenue activities.
- Other duties as assigned