What are the responsibilities and job description for the Marketing Associate position at Smartify?
Marketing Associate (Hybrid | Miami)
Smartify is North America’s premier Digital Out-of-Home (DOOH) and retail media network, delivering high-impact, brand-safe campaigns across the most valuable consumer destinations in the United States. We partner with leading national brands, technology platforms, and local businesses to transform digital displays into measurable media assets.
Operating at the intersection of media, technology, real-world environments, and AI-driven marketing, Smartify is scaling rapidly. In the past year, the company was named Startup of the Year by The Advertising Club of New York. Our network spans top U.S. markets, delivers more than 2 billion impressions each month, and is fully integrated with the leading programmatic SSPs—making Smartify a trusted partner for top agencies and global advertisers. As DOOH becomes a core pillar of omnichannel strategy, premium brands such as T-Mobile, Apple, P&G, Meta, Amazon, and Disney consistently activate campaigns across our network.
We are seeking a Marketing Associate to work closely with our SVP of Marketing and play an integral role within Smartify’s growing marketing organization. This is a distinctive early-career opportunity to gain hands-on experience across the modern marketing stack, including marketing automation, AI-powered tools, content development, and social media—while contributing meaningfully to the growth of a category-defining media company.
What You’ll Do
Content, Social & Brand Marketing
- Help plan and execute Smartify’s editorial and social content calendar across blog, email campaigns, and social media
- Contribute to the drafting and optimization of content for SEO and AI discovery (blogs, emails, landing pages, case studies)
- Collaborate with our creative and media team on video and visual storytelling
- Engage on social media channels to grow the Smartify brand
- Collaborate on co-branded and partner content initiatives with industry and real estate partners
- Support SVP Of Marketing on other brand initiatives including events, research and PR
HubSpot, CRM & Email Marketing
- Build, launch, and optimize email campaigns and workflows in HubSpot Marketing Hub
- Support segmentation, lifecycle automation, and reporting
- Maintain and update HubSpot CMS landing pages, forms, and content experiences
- Help evolve Smartify’s marketing automation engine as we scale nationally
Sales Enablement & Growth Marketing
- Help build targeted outbound campaigns by vertical and geography (law, retail, real estate, hospitality, etc.)
- Use research tools to support prospecting and campaign activation
- Assist with performance reporting, ROI analysis
AI & Marketing Innovation
- Use and experiment with AI tools to improve content creation, personalization, and efficiency
- Help test emerging AI workflows for campaign development, analytics, and marketing performance
- Become proficient in Smartify’s emerging AI planning and data tools
How We’ll Evaluate AI Curiosity & Capability
Because Smartify is building a modern, AI-forward marketing engine, the interview process will include a dedicated discussion to:
- Assess your general knowledge of AI’s role in modern marketing
- Explore concrete examples of how you’ve used AI tools to achieve specific marketing objectives
- Understand how you actively stay on top of emerging AI trends, tools, and best practices and how you apply what you learn.
We’re looking for curiosity, experimentation, and future-forward thinking.
Who You Are
- 2-5 years of marketing, digital media, communications or agency experience (internships can be included as relevant)
- Strong writer, editor and communicator
- Demonstrate examples of successful marketing campaigns you’ve built
- Socially-savvy and adept at staying on top of social and industry trends
- Comfortable learning new skills and about new industries
- A strong natural instinct for collaborative opportunities with partners and customers
- Organized, proactive, and excited to learn fast in a high-growth environment
- Curious about AI, automation, and the future of marketing
- Comfortable working on multiple projects and collaborating across teams
- Hands-on experience with HubSpot Marketing Hub & CMS (a bonus)
Application Requirements
To be considered, candidates must submit the following:
- Resume outlining relevant marketing, digital media, or communications experience.
- Cover Letter (required) explaining:
- Why Smartify’s platform, mission, and role in the evolution of DOOH and retail media resonates with you
- How your experience and interests align with this role and where you believe you would add immediate value
- One or two examples of how you’ve used modern tools (including AI, automation, or analytics) to improve marketing outcomes, efficiency, or creativity
- Optional but encouraged: Links to relevant work samples (content, campaigns, social channels, case studies, or portfolios).
We value clarity of thinking, curiosity, and intentional career choices. Submissions that demonstrate genuine interest in Smartify and a thoughtful understanding of the role will be prioritized.
Smartify Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Smartify Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Smartify Media Inc. is an Equal Opportunity Employer
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Ability to Commute:
- Miami, FL 33133 (Required)
Ability to Relocate:
- Miami, FL 33133: Relocate before starting work (Required)
- Work Location: In person/Hybrid