WordPress & Digital Marketing Specialist

smartdept. is searching for a WordPress & Digital Marketing Specialist for a digital marketing industry client. The ideal candidate will come with 1-3 years of hands-on WordPress, GA4, GTM, and SEO experience. This is a part-time, fully remote, ongoing contract opportunity (approx. 5 hours per week) with the possibility of additional project-based hours.

This role supports ongoing website maintenance, light WordPress development, GA4/GTM tracking setup, and SEO implementation. The specialist will ensure the website remains stable, optimized, and accurately tracked, while assisting with small development tasks and continuous SEO improvements

• Maintain and update WordPress pages, templates, widgets, and plugins

• Perform light front-end development (HTML/CSS adjustments, layout tweaks)

• Set up and manage Google Analytics 4 and Google Tag Manager tracking

• Implement tags, events, conversions, and troubleshoot tracking issues

• Execute ongoing SEO tasks, including meta updates, keyword optimization, internal linking, schema, and content adjustments

• Monitor general site performance and provide basic recommendations

• Collaborate with the marketing team on small website enhancements and optimization initiatives

What You’ll Need:

Education/Experience:

• Experience working with WordPress in a hands-on capacity

• Experience with GA4 and Google Tag Manager (setup troubleshooting)

• Proven ability to implement SEO best practices within WordPress

• Basic understanding of HTML/CSS for light template modifications

• Strong attention to detail and ability to manage small ongoing workloads independently

Nice-to-Have Skills:

• Experience with page builders (Elementor, Gutenberg, WPBakery)

• Familiarity with technical SEO elements (site speed, schema markup, redirects)

• Experience building dashboards in Looker Studio

• Comfort working alongside marketing teams and supporting digital initiatives