Social Media & Growth Manager

smartdept. is searching for a Social Media & Growth Manager for a CPG client. The ideal candidate will come with 4 years of experience in social media, digital marketing, and growth strategy within a consumer brand environment. This is a project-based, fully remote, 3–6 month contract opportunity with the possibility of extension. 

This role will own and drive brand growth across social, content, paid media, and digital channels, with a strong focus on execution and performance.

What You’ll Do:

• Own and manage all social media channels including posting, engagement, and content calendars
• Manage and execute social content strategy across organic and paid channels
• Oversee agencies running paid ads across Meta, TikTok, and Google
• Lead influencer marketing efforts including sourcing, partnerships, and performance tracking
• Manage TikTok Shop strategy, including creator partnerships, operations, and scaling initiatives
• Coordinate with PR and experiential agencies for launches, events, and activations
• Manage email and SMS marketing campaigns, flows, and loyalty initiatives
• Track and analyze performance metrics across channels and optimize accordingly
• Pitch and execute creative, innovative marketing ideas to grow brand awareness and engagement
• Ensure brand voice is consistent across all channels

What You’ll Need:

Education/Experience:

• 4 years of experience in social media, digital marketing, or growth roles
• Experience working with CPG, eCommerce, or early-stage brands preferred
• Proven experience managing paid social and influencer campaigns
• Hands-on experience with TikTok Shop strongly preferred

Nice-to-Have Skills:

• Experience managing agencies and cross-functional partners
• Strong understanding of analytics and performance tracking tools
• Familiarity with email/SMS platforms (Klaviyo or similar)
• Creative thinker with a test-and-learn mindset