What are the responsibilities and job description for the Product Marketing Manager position at smartdept. inc.?
smartdept. is searching for a Product Marketing Manager for a healthcare technology client located in Broomfield, CO. The ideal candidate will come with 5 years of experience. This is a full-time, hybrid, permanent position. Compensation for this position is expected to be $95,000–$105,000/year depending on experience level and fit.
This role drives market success for a pharmacy automation portfolio serving hospital and healthcare environments. It blends strategic thinking with hands-on execution across omnichannel campaigns, thought leadership, and support for long, complex B2B sales cycles.
What You'll Do:
- Develop and maintain deep expertise in pharmacy automation products, roadmaps, and competitive landscape
- Build and execute integrated omnichannel campaigns tied to product launches and growth initiatives
- Define campaign objectives, personas, messaging frameworks, and channel mix across digital, field, events, and sales-enabled marketing
- Measure and analyze lead generation performance, funnel progression, and conversion rates
- Define and refine targeted personas across clinical, facilities, operations, IT, and executive buyers
- Drive thought leadership through white papers, articles, webinars, and presentations
- Plan and execute brand presence at regional and national trade shows (up to 30% travel, including international)
- Own annual marketing calendars and align product priorities, campaign timing, and sales objectives
- Organize and facilitate a customer advisory board program
- Collaborate with sales, product management, corporate marketing, and regional teams
What You'll Need:
Education/Experience:
- Bachelor's degree in Marketing, Business, Engineering, or related field required; MBA a plus
- 5–8 years of B2B product marketing experience, preferably in healthcare, automation, capital equipment, or industrial technology
- Proven experience building omnichannel campaigns tied to measurable outcomes
- Strong understanding of long, complex B2B sales cycles
- Excellent written communication skills including writing, editing, and proofreading
- Comfortable presenting to senior leadership and influencing cross-functional teams
Nice-to-Have Skills:
- Experience with emerging pharmacy automation or robotic medication dispensing systems
- Familiarity with AI tools for market research
- Strong project management and analytical skills
Salary : $95,000 - $105,000